Annual Report 2020 — Stripo.e-mail

Hello everybody.

December is one of the best time to evaluation a 12 months that’s about to finish quickly. We already did it 😉 And wish to share our outcomes with you.

Yay!!

Stripo’s 2020 in numbers

Right here we’ll spotlight crucial figures.

Our pleasure, or Stripo’s achievements in 2020

We’ll spotlight solely probably the most memorable and vital moments for us.

We’re changing into a platform

Though we’re targeted on e-mail design solely, leaving e-mail sending and evaluation behind, we’re far more than an editor. Quickly, we’ll be a platform. Extra about it later…

Stripo has every part you want in a single place:

Entrepreneurs and designers construct emails manner sooner — we offer all essential instruments, they will check how emails will render in main e-mail shoppers, they will share, remark, and approve emails with colleagues and shoppers previous to sending them to their e-mail automation programs. 

Stripo is changing into a market. We provide lots of of emails for inspiration. Firms can order emails from our professionals. Designers and coders can earn with us by designing and promoting their templates on the Stripo soon-to-be platform.

We assist the revolution within the trade occur

The AMP for e-mail know-how permits embedding interactive components into emails with out recipients needing to open a brand new tab to go to an internet site, it permits delivering real-time content material in newsletters, permits updating emails, it permits modifying content material in emails after they had been despatched. And lots of extra issues that really make e-mail advertising far more helpful for shoppers and far more environment friendly for companies.

What’s the Stripo’s function in it?

By popularizing and simplifying methods to deal with this know-how, we assist our shoppers unlock the potential of AMP. How?

We allow shoppers to make the most of and expertise the facility of AMP with actually no coding expertise. Stripo offers customers with micro instruments, 40 ready-to-use templates, a number of code samples, and manuals to construct and check AMP emails proper in our editor, join them to Google Spreadsheets for delivering real-time content material and modifying after sending, and many others. After which export them to a essential ESP.

Over 6 900 manufacturers used this chance.

We had been invited to take part within the M3AAWG October Assembly, together with Jon Harmer from Google and Verizon Media. The occasion was devoted to “AMP options, and safety measures in place stopping abuse of the format”.

And in addition on Google AMP Fest 2020, we shared with the entire world our expertise with AMP as a sender.

Our household is rising

We wish to thank all loyal shoppers that stayed with us and those that joined us this 12 months. We actually respect your help, and your belief.

200 000 individuals registered with us. So now there are over 350 000 Stripo customers worldwide. 

Another factor about our household: We’ve executed a number of modifications to our editor per your requests. And the truth that the retention charge doubled means we’re doing the appropriate factor.  

Stripo’s priorities, or our core exercise

Regardless of our participation within the AMP revolution and our plans on changing into the trade benchmark as an e-mail design platform (I’ll share the small print under), our fundamental aim is to not achieve as many consumers as attainable, to not launch as many options as we will to be aggressive in the marketplace. However the steady efficiency of the product, product effectivity, and ease are our priorities.

We are going to by no means sacrifice the steady efficiency of the editor for a brand new function.

And naturally, our shoppers’ knowledge safety is our aim #1.

That is the work we continually do, however you by no means see. Most likely, it’s nice. You by no means discover that your fridge is working till it stops working, proper? Similar right here. 

So what will we do to keep up these targets?

Shoppers’ knowledge safety

This 12 months, we once more efficiently handed the Safety check by Bishop Fox. So you possibly can fearlessly maintain exporting emails from Stripo to the Drafts folder in your Gmail and Outlook accounts.

We discovered and instantly fastened 290 vulnerabilities. Relaxation assured — your knowledge is secure with us. 

We additionally manually examine emails and block these which we discover suspicious — no fishing, no frauds, no hurt allowed by our Phrases of Use — our device is just for individuals who construct emails with good intentions in thoughts. This 12 months we blocked 640 manufacturers that violated this rule. Stripo serves for the advantage of individuals.

Secure efficiency of the editor

To take care of this aforementioned steady efficiency of the editor, we strengthened our QA division with 3 new staff. So now we will detect and repair occurring bugs manner sooner. Which we truly do. We run computerized and handbook checks each workday. Completely, in 2020, we fastened 2 050 bugs, 1 000 for the editor, and 20 for the Plugin customers, the remaining for the positioning pages.

We considerably strengthened our servers. Which permits 5X instances extra entrepreneurs worldwide to make use of our editor concurrently with none drawback or delay. Simply think about, every second 500 as an alternative of 100 customers are working within the Stripo editor. Which makes 13 000 classes per hour on weekdays.

Product’s effectivity

Enabling customers to construct emails with the kind of content material, and set of capabilities they want — is one thing we actually attempt for. 

To perform this mission, we continually add a lot of options to our editor. Thus, you possibly can make the most of interactive, AMP, and dynamic components, crop and edit photos, and design complicated banners for promo emails, and lots of different issues in a single place. 

It’s generally identified that AMP, and real-time content material make emails far more purposeful, informative, and helpful on your subscribers. Whereas interactive and AMP content material makes your emails far more partaking.

To allow you to construct emails quick, we’ve launched quite a few options that automate e-mail manufacturing. For example, you possibly can construct, retailer, and reuse sure content material modules like footers and headers that you just want very often on your campaigns. Good components that allow you to construct a number of product playing cards with 1 click on solely! Model Pointers equipment to allow you to generate E mail Design Pointers on your initiatives.

And lots of different helpful options… 

Simplicity in each course of

It doesn’t imply Stripo allows you to construct solely elementary emails. No! Which means each step of e-mail manufacturing with Stripo is elementary! We simplify every step as a lot as attainable each for individuals who favor a Drag-n-Drop editor and devoted HTML coders.

Our motto is “The easier the higher”. Why does it matter for us?

The easier e-mail manufacturing is, the much less time it takes to construct new/edit present emails, the higher for entrepreneurs. They will sustain with the instances and provides a strive/make the most of all of the performance that e-mail is now able to instantly.

Banner generator, timer block, modifying as much as 100 emails directly, gamification in emails, the Drag-n-Drop AMP type block to gather prospects’ suggestions in emails, Information Supply embedded in Stripo that serves as a server, capacity to attach emails to Google Sheets don’t require any coding expertise. Talking of the AMP type, we added it to our set off emails this Fall. And it generated over 11 000 feedback to date.

To your comfort, we take quick video tutorials the place we present learn how to make the most of our new options.

But when there’s one thing you’d nonetheless wish to make clear, our glorious buyer help crew is at your service. They now work 16 hours a day, 6:30 — 22:00 UTC, Mon-Fri. Not a day goes by that we don’t obtain constructive suggestions about them on a number of platforms.

Stripo’s plans for the long run, or our mission on this planet of e-mail advertising

In two months, Stripo shall be 4. All this time we’ve been amassing customers’ conduct on our website, amassing e-mail entrepreneurs, and designers’ opinions on what issues they face, our private expertise in e-mail manufacturing, and naturally, your trustworthy suggestions in emails. 

This all gave us an even bigger image of what an e-mail template builder it is advisable keep comfortable and environment friendly! 

So, very quickly you’ll meet our Editor 5.0.

What’s going to or not it’s?

Our product shall be a common platform the place you seek for inspiration, like a market with a number of works by a lot of designers worldwide, discover all essential instruments to construct emails of any kind and complexity stage, from easy transactional and promo emails to these with revolutionary design and content material components, the place check them, approve along with your shoppers/colleagues, after which export your emails with pure adjustable code to any e-mail advertising automation service — every part it is advisable get forward of the sport in a single place. 

Very quickly it is possible for you to to provide it a attempt to be sure that constructing flawless emails with Stripo 5.0 shall be simpler than you possibly can solely think about.

Last ideas

We would like our product to be as helpful for you as attainable. We wish to make the world of e-mail advertising a higher and simpler place to stay in.

You probably have any recommendations on how we will enhance our device and take advantage of handy for you, please tell us.