Annual report 2021 — Stripo.e mail

Hiya everybody!

Right here at Stripo, we respect traditions. Which means that right now, the final day of the 12 months, we’re reviewing 2021 and sharing with you some information that’s essential for us.

Earlier than we dive into the stats and information, let me thanks for being with us all this time. Thanks to your assist, to your time, and for selecting us.

Stripo 2021 in numbers

Yep, it is rather predictable to start out the evaluation with numbers. However the numbers themselves are very stunning 😉

• 12 597 615 emails exported which makes 32 876 exports a day;

• 1 191 617 emails created;

• 23 888 AMP emails created, which is 4X instances greater than in 2020!;

• 227 800 content material modules saved;

• 40 183 help tickets solved;

• 24 minutes spent by a person on 1 e mail, on common.

It’s possible you’ll ask why the variety of exported emails is 10 instances increased than the variety of constructed emails. As a result of our customers don’t must at all times create these emails from scratch as they will copy, edit, and reuse beforehand constructed emails. This does pace up e mail manufacturing.

This is among the the reason why on common it takes a Stripo person 24 minutes to construct an e mail.

Buyer success tales

In 2021, we ran a collection of interviews with our prospects. They shared what they appreciated in regards to the Stripo editor.

It appeared that point saving is what all of them appreciated one of the best. 

As an example, some customers talked about that now it takes them one hour as an alternative of 16 to construct and export an e mail to an ESP of their selection attributable to Content material Modules and direct integrations. 

Not solely did we ask our purchasers about what they appreciated, but additionally what they disliked or lacked within the Stripo editor. And as soon as they shared their suggestions, we hurried so as to add these options to the editor. They’re listed under.

New options added

Regardless that we at the moment are actively engaged on the brand new model of the Stripo editor, which I’ll inform you about later, we nonetheless handle to launch new options to make the present model of the editor much more helpful for our purchasers.

Integrations with new ESPs and bulk exports

This 12 months, we built-in with 19 ESPs and CRMs.

However why would you care about direct integrations when you’ll be able to obtain your e mail as HTML and import it into your ESP? As a result of direct integration eliminates the necessity to modify e mail to an ESP after export — it’s achieved mechanically. 

Direct integration additionally allows bulk exports. What does it imply? You push any variety of templates (say, 20) to your ESP with only some clicks. On this publish, we confirmed intimately tips on how to do it.

Let me share my proud second with you:

We now are the technical companions of Amazon AWS. In 2020, we grew to become tech companions of AWeber, Mailchimp, and HubSpot. Sounds spectacular, huh? 

400 new e mail templates

In 2021, we added over 400 e mail templates to our assortment. Now there are nearly 900 of them. 

Our templates are divided into teams and classes: Seasons, Sorts, Business, and Options. Our assortment has e mail templates for any function, of any sort, and any vacation, together with emails with AMP and interactive content material. We’ve over 200 e mail template classes, 80 of them have been added in 2021. In Stripo, you’ll undoubtedly discover a template that meets your wants.

Why did we do this?

As a result of our purchasers of their suggestions talked about that they discover the templates helpful:

• some use them as a base for future e mail campaigns;

• some use them to get impressed;

• some even use templates for assessments — to see how sure e mail components render on gadgets with the Darkish Mode.

Our templates received 2.3 mln views in 2021 alone. 

The Stripo E-mail Translate possibility

Like we talked about above, our purchasers shared with us what they appreciated about Stripo and what they needed us so as to add to our instrument. And the “E-mail Translate” possibility was considered one of them.

Now with this selection, you’ll be able to produce emails in 10 languages all of sudden. You design one single e mail, select your supply language and as much as 10 goal languages — and Stripo creates a duplicate of this e mail in 10 completely different languages. We use Google Translate for these functions. However for those who like, you’ll be able to pull translations (offered by your workers translator) from XLS information proper into emails — the system will put all texts into mandatory components of emails. That is just the start. We’re going to develop our E-mail Translate service. Keep tuned — the magic is but to return!

Good components

What are the Good components for? It permits constructing a product card with the design you actually like with just some clicks!

All you need to do is paste a hyperlink to your web site, and Stripo by itself pulls product picture, product description, and product title into your promo emails. You’re welcome to make use of this selection for e mail digests, as effectively.

What we do to take care of the secure efficiency of the editor

Regardless that we’re engaged on the brand new editor, on the brand new options for the present model of the editor, our primary priorities are to take care of the secure efficiency of the editor and purchasers’ information safety.

To take action, we:

• fastened 538 bugs;

• discovered and instantly fastened 136 vulnerabilities;

• handed the Safety take a look at by Bishop Fox.

The Stripo Academy

Onboarding is essential. For this reason we determined to launch our personal on-line academy. There, we intimately clarify to new customers tips on how to work with Stripo:

• the place to start out;

• tips on how to work with Stripes, Buildings, aka Rows, Containers, and many others;

• tips on how to use Modules.

Put merely, we present tips on how to get probably the most out of Stripo in as little time as doable.

The New Stripo editor

Final 12 months, I introduced that we began engaged on the brand new model of the Stripo editor. This can be a big venture that’s nearly completed. The brand new Stripo shall be launched within the Spring of 2022.

Provided that we’re releasing new choices step by step and they’re accessible on the “New Stripo” web page, you can provide them a try to see what the brand new editor’s gonna be like.

What’s using the brand new editor?

It’s gonna be extra intuitive and easy, but extra versatile. Let me spotlight simply a few of the most respected options:

• the true WYSIWYG editor — lets you change between the desktop, pill, and cellular modes whilst you’re designing an e mail message within the editor;

• Darkish Mode UI — lets you preview emails with the eyes of these subscribers preferring the Darkish Theme by switching the editor Preview mode from the Darkish mode to the Gentle mode and again;

• time- and cost-efficient e mail manufacturing — all the brand new options are aimed to allow you to construct emails manner quicker than ever earlier than;

• the E-mail Accessibility precheck — shade distinction, lacking alt texts, improper alignment, and many others. — the brand new Stripo will spotlight all of these earlier than you export an e mail template/message in order that your emails are accessible to every subscriber of yours;

• co-editing and commenting — like in Google docs. And naturally, customized person roles and permissions — every colleague may have their function and stage of entry which you set to them in accordance with their expertise.

Ultimate ideas

We’re very grateful for an additional nice 12 months collectively. All of the modifications that we do to our editor are solely doable due to your help and trustworthy suggestions. Collectively, we’re constructing probably the most user-friendly and most handy e mail builder ever. Thanks to your help and your suggestions, thanks for being with us.

If in case you have any recommendations or considerations relating to the present or the brand new model of the Stripo editor, please tell us.