“Ask an Professional” is an occasional function the place we pose inquiries to seasoned ecommerce practitioners. For this installment, we’ve turned to Ann Smarty, the founding father of Smarty Advertising, a SEO agency, and a longtime Sensible Ecommerce contributor.
She addresses Google’s coverage on content material produced by synthetic intelligence instruments.
Sensible Ecommerce: Does Google index and rank AI-generated content material?
Ann Smarty: Google revealed “steering about AI-generated content material” in its Search Central weblog in February 2023. The rules are imprecise however price studying nonetheless.
Ann Smarty
To summarize:
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- Google permits “useful and authentic” AI-generated content material. The publish doesn’t supply examples of such content material, but it surely presumably means utilizing AI to repurpose, make clear, or shorten your authentic article.
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- Google doesn’t permit the usage of AI to mass-produce content material supposed solely to rank for a number of queries. That is towards Google’s spam insurance policies.
Google states within the publish that it has handled automated content material for years, such that the AI problem shouldn’t be new. Google says it will possibly detect content material created with automation or AI, and its focus stays on E-E-A-T: experience, expertise, authoritativeness, and trustworthiness.
Per Google, “Our deal with the standard of content material, moderately than how content material is produced, is a helpful information that has helped us ship dependable, high-quality outcomes to customers for years.”
