Avon introduced a partnership with Excellent Corp.’s know-how to carry a digital try-on buying expertise to 9 of its worldwide markets. By means of true-to-life AR (augmented actuality), Avon buyers will take pleasure in a hyper-realistic magnificence expertise that enables them to attempt greater than 400 of Avon’s merchandise, together with its lip, eye and face make-up collections, with out utilizing any bodily product. Along with comfort, the corporate is happy to supply a extra hygienic magnificence testing expertise, in addition to one that’s extra sustainable and creates no product waste.
“This kind of magnificence know-how isn’t extensively accessible within the mass magnificence market,” stated Alex Lengthy, Head of Omnichannel World Advertising and marketing at Avon. “Till now, it has solely been status manufacturers providing this kind of model expertise. We’re actually excited in regards to the potential of this know-how to assist Avon by enhancing the buying expertise. Whether or not buying on-line or via a magnificence advisor, prospects can get a very customized expertise and be assured of their buy.”
This know-how will initially launch within the UK, South Africa, Philippines, Italy, Poland, Russia, Romania, Czech Republic and Turkey and is predicted to drive buyer engagement and buying confidence.
