Barneys New York has been reinvented as a magnificence model. Dad or mum firm Genuine Manufacturers Group (ABG) partnered with Korean-based life-style firm Gloent Group to launch a line of skincare. Perfume, hair and physique care, cosmetics and wellness are anticipated to broaden the vary classes.
The sweetness vary will launch in October at new web site barneys-beauty.com, along with premium retailers and marketplaces globally together with Saks.com within the fourth quarter of this yr.
When Barneys filed for its second chapter in 2019, its belongings had been bought to ABG, a administration firm primarily based in New York with holdings in attire, athletics, and leisure manufacturers.
ABG licensed the Barneys model to Saks in 2021, opening a particular division inside Saks Fifth Avenue’s flagship Manhattan retailer. It later opened a standalone retailer, Barneys at Saks, in Greenwich, Connecticut.
In an announcement Justin Track, CEO of Gloent Group mentioned: “We’re excited to companion with Genuine Manufacturers Group for the launch of Barneys New York Magnificence. We look ahead to persevering with Barneys’ wealthy historical past of delivering luxurious by launching premium magnificence, wellness and water merchandise for the following technology’s inside and exterior well being.”
“We’re happy to be partnering with Gloent Group to introduce Barneys New York Magnificence,” added Jarrod Weber, Group President Way of life, Chief Model Officer, at ABG. “Gloent Group brings experience in magnificence, and these merchandise will broaden Barneys New York’s distinctive luxurious choices by elevated, high-quality skincare merchandise.”
