In 2022, the dialog round advertising and marketing is incomplete with out addressing the creator economic system. However how do creators method model partnerships, and what do they prefer to see from potential model relationships? Adweek’s new “Behind the Creator” sequence asks creators the right way to set up wholesome, mutually useful partnerships within the creator economic system.
Michael Le, higher generally known as @justmaiko on TikTok and Instagram, is a dancer, content material creator and founding father of Joystick, a blockchain firm that enables folks to generate profits whereas gaming. He has over 51 million mixed followers who adore watching him comply with social media developments alongside his household. Le is greater than only a TikTok dancer—he’s grown a web based empire. Le has partnered with manufacturers together with Chipotle, Invisalign, MTV, Lenovo, American Eagle, Hugo and Oreo on social media content material and campaigns.
Within the first episode of this sequence, Adweek sat down with Michael to speak about model offers, PR packages, influencer occasions, cancel tradition and extra. Watch the video beneath.
