LiveGood operates within the dietary complement MLM area of interest.
The corporate is predicated out of Florida and is headed up by CEO Ben Glinsky.
Glinsky (proper) made a reputation for himself within the MLM business as founder and CEO of Skinny Physique Care.
Skinny Physique Care seems to have been deserted in 2018.
The corporate was ultimately bought off to Valentus in early 2019.
Glinsky has a combined historical past spanning offline actual property, MLM lead era (Professional Builder) and working numerous different MLM firms earlier than Skinny Physique Care (the final of which was Rejuvenate Worldwide).
One other title I acknowledged on LiveGood company was Director of Community Advertising, Nauder Khazan (proper).
Khazan first popped up on BehindMLM’s radar in 2011, as founder and CEO of the pyramid scheme Stiforp.
BehindMLM got here throughout Khazan once more in 2019, as founder and CEO of AliveMax, and co-founder of Globallee. Each firms seem to nonetheless be in enterprise.
Learn on for a full overview of LiveGood’s MLM alternative.
LiveGood’s Merchandise
LiveGood markets a spread of dietary dietary supplements.
Notice that whereas retail pricing is quoted beneath, discounted pricing is accessible to LiveGood Members for $9.95 a month or $99.95 yearly.
- Bio-Energetic Full Multivitamin (Males’s and Girls’s varieties) – “strategically formulated with the very best high quality substances on the optimum dosages to provide your physique 24 completely different nutritional vitamins and minerals”, retails at $12.95 for a bottle of 30 servings (60 capsules)
- D3-K2 – vitamin D complement, retails at $12.50 for a bottle of 60 capsules
- Extremely Magnesium Complicated – magnesium complement, retails at $12.50 for a bottle of 60 capsules
- Full Plant-Based mostly Protein – “designed to be the ULTIMATE Protein Complement available on the market, giving your physique the MAXIMUM quantity of vitamin with the most effective substances on the PLANET!”, retails at $28.50 for a bathtub of 15 servings (20 g protein per serving)
- Natural Tremendous Greens – “like a security web to your well being by filling within the nutrient gaps that our diets will not be offering us”, retails at $24.50 for a bathtub of 30 servings
- Natural Tremendous Reds – “comprise the very best quantity of fruit and vegetable extracts identified to assist enhance blood move by growing our physique’s manufacturing of Nitric Oxide, boosting blood circulation, supporting mind and cognitive perform, sexual well being, coronary heart well being, immune perform and serving to to maximise your physique’s total well being!”, retails at $24.50 for a bathtub of 30 servings
- Natural Espresso – “wholesome natural weight administration espresso with mushrooms”, retails at $21.95 for a bathtub of 30 servings
- CBD Oil – “our CBD Oil represents that to the utmost degree. Derived from solely the highest 1% of hemp farms within the nation”, retails at $24 for a 1 oz. (30 ml) bottle of 750 mg or $34 for 1500 mg
- CBD Oil For Pets – “our 300mg hen flavored pet method is nice to assist pets with anxiousness, ache reduction and a lot extra!”, retails at $18 for a 1 oz. (30 ml) bottle of 300 mg
- Important Aminos – “assist muscle power and performance, to assist preserve lean muscle mass, to spice up stamina and restoration, and to advertise wholesome power and focus!”, retails at $28 for a bathtub of 30 servings
- Day by day Necessities Pack – combines Bio-Energetic Full Multivitamin, D3K2 and Ulta Magnesium Complicated for $34.95 retail
LiveGood’s web site additionally particulars three “restricted time” merchandise:
No indication how lengthy they’ll be out there for, however I wished to notice On the spot Youth and Ageless Pores and skin Serum had been each Skinny Physique Care merchandise. Undecided how that matches into the acquisition by Valentus.
LiveGood claims its complement vary accommodates “solely the very best high quality merchandise of their type out there anyplace on this planet.”
The dietary info labels counsel LiveGood’s merchandise are manufactured within the US.
LiveGood’s Compensation Plan
LiveGood’s compensation plan revolves across the sale of Membership, each to retail clients and recruited associates.
Retail (non-Member) Commissions
LiveGood pays commissions on the sale of merchandise to retail clients.
Retail commissions are paid out because the distinction between the retail and Member pricing of merchandise ordered.
LiveGood Affiliate Ranks
There are six affiliate ranks inside LiveGood’s compensation plan.
Together with their respective qualification standards, they’re as follows:
- Affiliate – join as a LiveGood affiliate
- Bronze – personally refer three Members and have not less than 5 Members throughout your downline
- Silver – personally refer ten Members or recruit three associates (every recruitment leg will need to have a Bronze or larger in it), and have not less than twenty Members throughout your downline
- Gold – personally refer thirty Members or preserve recruit three personally recruited associates (every recruitment leg will need to have a Silver or larger in it), and have not less than 100 Members throughout your downline
- Platinum – personally refer 100 Members or preserve three personally recruited associates (every recruitment leg will need to have a Gold or larger in it), and have not less than 5 hundred Members throughout your downline
- Diamond – preserve three personally recruited associates (every recruitment leg will need to have a Platinum or larger in it), and have not less than two thousand 5 hundred Members throughout your downline
Members are LiveGood clients (retail and affiliate), who pay $9.95 a month or $99.95 yearly in trade for low cost pricing.
To rely in the direction of rank qualification, referred Members should be present with membership price funds.
Member Referral Commissions
LiveGood pays Member referral commissions through a unilevel compensation construction.
A unilevel compensation construction locations an affiliate on the prime of a unilevel staff, with each personally recruited affiliate positioned immediately below them (degree 1):
If any degree 1 associates recruit new associates, they’re positioned on degree 2 of the unique affiliate’s unilevel staff.
If any degree 2 associates recruit new associates, they’re positioned on degree 3 and so forth and so forth down a theoretical infinite variety of ranges.
LiveGood caps Member referral commissions down ten ranges of recruitment (unilevel).
What number of ranges Member referral commissions are earned on is decided by rank:
- Associates earn 50% on degree 1 (personally referred Members)
- Bronze ranked associates earn 50% on degree 1 and 10% on degree 2
- Silver ranked associates earn 50% on degree 1, 10% on degree 2 and 5% on ranges 3 and 4
- Gold ranked associates earn 50% on degree 1, 10% on degree 2, 5% on ranges 3 and 4, 3% on degree 5 and a couple of% on degree 6
- Platinum ranked associates earn 50% on degree 1, 10% on degree 2, 5% on ranges 3 and 4, 3% on degree 5, 2% on ranges 6 and seven and 1% on degree 8
- Diamond ranked associates earn 50% on degree 1, 10% on degree 2, 5% on ranges 3 and 4, 3% on degree 5, 2% on ranges 6 and seven and 1% on ranges 8 to 10
Notice that Member referral commissions are solely paid on the primary month of membership. That is calculated off a $10 base membership worth.
Recruitment Commissions
LiveGood associates pay a $20 price once they join. LiveGood makes use of this price to pay recruitment commissions.
LiveGood pays recruitment commissions utilizing the identical unilevel compensation construction and fee charges as Member referral commissions (see above).
Residual Commissions
LiveGood pays residual commissions on month-to-month Membership funds (each retail and affiliate Members).
Residual commissions are paid out once more utilizing the unilevel staff, capped down ten unilevel staff ranges:
- Associates earn 10% on degree 1
- Bronze ranked associates earn 10% on degree 1 and eight% on degree 2
- Silver ranked associates earn 10% on degree 1, 8% on degree 2, 5% on degree 3 and three% on degree 4
- Gold ranked associates earn 10% on degree 1, 8% on degree 2, 5% on degree 3, 3% on degree 4 and a couple of% on ranges 5 and 6
- Platinum ranked associates earn 10% on degree 1, 8% on degree 2, 5% on degree 3 and a couple of% on ranges 4 to eight
- Diamond ranked associates earn 10% on degree 1, 8% on degree 2, 5% on degree 3, 3% on degree 4 and a couple of% on ranges 4 to 10
Diamond Bonus Pool
LiveGood takes 2% of company-wide income and pays it out equally to Diamond ranked associates each month.
Becoming a member of LiveGood
LiveGood affiliate membership is $20.
LiveGood Conclusion
LiveGood’s enterprise mannequin is actually fascinating.
The advertising pitch is that that “92% of People are vitamin poor”, and that LiveGood has low-cost dietary supplements with “top quality substances” to deal with the issue.
I did observe that LiveGood don’t cite their “92%” determine.
Getting again to the enterprise mannequin; LiveGood pays retail commissions on product gross sales quantity, however in any other case you’re simply getting paid on Member charges.
That is usually an issue once we see Membership tied to the MLM alternative (entry to reductions isn’t a product). In LiveGood affiliate membership is an extra $20 so that they’re within the clear there.
Whereas it’s technically true LiveGood are promoting and paying commissions on “entry to reductions”, it makes zero sense to buy entry except you’re going to purchase precise merchandise.
That is true for each associates and retail clients.
That is what makes LiveGood’s enterprise mannequin fascinating. I believe it’s the primary time I’ve seen “entry to reductions” achieved inside the boundaries of regulatory compliance.
All of that stated, if the vast majority of LiveGood members are associates – the corporate can nonetheless function as a pyramid scheme.
LiveGood might simply negate this risk by baking in retail Membership necessities into rank development.
Pending that change, our greatest wager is figuring out retail viability.
For what you’re getting, LiveGood’s merchandise appear competitively priced – even at full retail. Full pricing is available on LiveGood’s web site with none hoops to leap by, so worth comparability towards the competitors is simple.
LiveGood themselves take a dig on the competitors with worth comparisons on each product web page.
From an MLM due-diligence perspective, you’ll wish to know what number of retail Memberships your upline has bought versus recruited affiliate Memberships.
You’re on the lookout for a roughly even unfold, ideally ratioed in favor of retail over recruited associates. Gross sales quantity doesn’t actually issue into issues as LiveGood associates are solely paid on retail quantity.
When you discover your potential LiveGood upline is primarily centered on promoting Memberships bundled with the $20 MLM alternative, beware.
In any other case if your individual comparability has confirmed LiveGood is aggressive in your space and on-line, the price of entry is reasonably priced and, so far as I can see, there’s no strings connected.
Good luck!
