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HomeMarketingBeReal, Roblox, Depop on 2022 Digital & Tech Sizzling Listing

BeReal, Roblox, Depop on 2022 Digital & Tech Sizzling Listing


The onward march of tech improvement has led to some blended outcomes this yr. The continued heralding of Web3 has just some nascent use circumstances, with Meta’s Quest 2 (our Hottest Gadget) serving because the gateway to extra mainstream adoption of the metaverse, and Roblox (Hottest Platform) making extra concerted strikes to make it marketer-friendly. Whereas the posturing between Elon Musk and Twitter (Hottest Obsession) held our consideration for all of the mistaken causes, there’s trigger to be longing for our tech-filled futures. That could possibly be the swelling recognition of the algorithm-rejecting photo-posting app BeReal (Hottest App) or the development towards pre-loved, sustainable purchasing, proven by the expansion of Etsy-owned Depop (Hottest Purchasing Platform). From probably the most talked about, most compulsive, and, in some circumstances, most progressive, right here is Adweek’s 2022 Digital & Tech Sizzling Listing. —Lucinda Southern

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