BIGTeam Highlight: How Brett Regan Shifted from Sports activities to Ecommerce

What do sports activities and ecommerce content material have in frequent? In the event you ask Brett Regan, they’re truly one and the identical.

“It doesn’t actually matter what the topic is,” Regan, adept sports activities fanatic and Content material Advertising and marketing Supervisor at BigCommerce, mentioned. “So long as you’re very diligent together with your analysis, so long as you’re correct, so long as you could be inventive and technical from an search engine optimization perspective and perceive your audience, the content material sort of takes care of itself.”

After a life-long devotion to sports activities, together with forging a decade-long profession path within the sports activities media business, Regan transitioned into the tech world when he joined the BigCommerce crew greater than a yr in the past. 

In the present day, Regan helps oversee the corporate’s search engine optimization content material processes in addition to publishing on The BigCommerce Weblog to convey the newest developments in ecommerce to life.

BIGTeam Highlight: Brett Regan 

From his profession shift to his love for sneakers, let’s get to know Brett Regan a bit of extra:

How did you get into the ecommerce business?

Brett Regan: “Actually, I actually needed a change of tempo in my profession. Being within the media business was such a grind. I did every part from newspaper tales and journal options to radio to video to search engine optimization content material. Add in just a few years of journey and the fixed feeling of just about being on-call for one thing, you must sacrifice loads of private time. 

“I had a blast turning my ardour into my profession, however I used to be keen to actually dive into a brand new problem and BigCommerce was the proper match.”

What makes BigCommerce an amazing place to work?

BR: “The tradition at BigCommerce is absolutely one thing else. It’s onerous to explain, but it surely begins from the very first day. Whether or not it’s the transparency from management or the assist out of your crew and friends, you at all times really feel included. 

“Everybody has their specialty and position, after all, however you may simply inform everyone seems to be rowing the boat in the identical route to showcase and promote one of the best product within the business.”

What’s essentially the most fulfilling side of your position?

BR: “It’s the primary look and completed product of a brand new put up, arms down. I completely love seeing the onerous work of our crew come to life on the web page. Understanding the way it obtained there from begin to end and realizing the way it may also help somebody with their on-line enterprise may be very rewarding.”

What are your passions exterior of labor?

BR: “I like basketball. Though I’m not the tallest man on the planet, it’s been my greatest ardour for so long as I can bear in mind. There’s nothing fairly like going to or watching a giant sport. I additionally actually get pleasure from touring and attending to spend time with my household.”

What do you store for many on-line?

BR: “Sneakers, and there’s probably not an in depth second, both. I’ve at all times beloved footwear, significantly Jordans. I’ve a reasonably modest assortment proper now, in my eyes, however there’s at all times room for extra.”

What’s your favourite BigCommerce retailer?

BR: “Given my love for basketball, it needs to be CavaliersTeamShop.com. I truly used to cowl just a few gamers on the present Cleveland Cavaliers roster whereas they had been in highschool and faculty, so it’s fairly cool to see them doing massive issues within the NBA.”

What do you discover most fascinating about ecommerce?

BR: “One of the fascinating issues to me is how aggressive the business really is. There are much more gamers within the sport now than ever earlier than, so it’s actually intriguing to see what number of firms are presently within the area and what inventive and revolutionary issues they’re doing to face out.”

The place do you see the way forward for ecommerce?

BR: “That’s actually onerous to foretell, particularly not understanding how superior the expertise will develop into within the subsequent few years, but when there’s one factor the ecommerce business has confirmed through the previous couple of years is that it’ll adapt to regardless of the buyer is searching for, wherever that is likely to be.

“Regardless of if it’s a longtime social media app or the brand new taste of the month we haven’t seen but, the additional improvement of omnichannel, and the way shortly it occurs, will possible play a key position in model recognition and belief to assist on-line companies thrive.”