By Sean Tinney January 3, 2023
Not sending birthday emails to your subscribers? You can be lacking out on a possibility for higher subscriber loyalty, extra engagement, and extra gross sales.
Think about it’s your birthday…
You roll over in mattress and seize your telephone, sifting via texts and emails wishing you effectively in your special occasion. In your inbox, there’s a message ready for you with a free provide, only for you, that will help you have fun.
Now, how do you are feeling? Appreciated? Particular? Effectively, that’s the purpose of a birthday e mail: to make your subscribers really feel particular.
Birthday emails are an ideal expertise on your subscribers, however as a marketer, you’ll get loads of advantages from them as effectively. In line with Experian, birthday e mail campaigns have a:
- 342% increased income per message
- 481% increased conversion charges
- 179% distinctive click on charges
So in case you’re questioning if try to be sending a birthday e mail, our advice is sure.
However earlier than you begin sending these particular emails… you’re going to want to know your subscribers’ birthdays.
How one can get your subscribers’ birthdays
In your sign-up type
Surprisingly, many companies don’t ship out birthday emails just because they don’t take the time to gather that data.
So when establishing your sign-up type, add a customized subject to gather your subscribers’ birthdays. Simply don’t make this a required subject, as your subscribers’ e mail addresses are crucial factor. If you will get just one piece of data, get that. Asking for an excessive amount of data could make folks not wish to join.
But when asking for folks’s birthdays doesn’t suppress your opt-in charges an excessive amount of, add an optionally available customized subject for birthdays. And whenever you ask for somebody’s birthday data, simply ask for the day and month of their birthday. Individuals are often keen to share the month and day they had been born, however could also be hesitant to inform you which yr.
Professional tip: Take into account including textual content beneath the birthday subject that tells the shopper why you’re asking for his or her birthday. For instance, “Enter your birthday so we will ship you a present.” Individuals are extra keen to provide data in the event that they know why you want it and the way you’ll use it.
Right here’s how retailer DSW has arrange their sign-up type. This is a little more data than most sign-up types ask for, however you get the concept. Additionally be aware how they’ve made the birthday data optionally available. That’s good.
In an e mail marketing campaign
It’s not too late to gather birthday data in case you didn’t get it via a sign-up type. Merely arrange an e mail marketing campaign to gather your subscribers’ birthday data.
Use a topic line like:
“We wish to ship you a birthday reward!”
or
“Now we have a birthday reward for you, however we don’t have your birthday.”
Allow them to know why you wish to know their birthday, in order that they’re extra prone to reply.
Additionally preserve this e mail easy. Don’t mix requests for his or her birthday with a distinct e mail request, like asking for his or her zip code on the identical time.
This e mail from Ann Taylor is a superb instance of the way to gather subscribers’ birthday data.
Arrange tags
When establishing the customized fields, additionally apply a birthday tag for every month so you may simply create a birthday phase that triggers an automatic birthday e mail marketing campaign (extra on that in a second).
Make your reward one thing they can’t ignore
Give your subscriber one thing they’ll be enthusiastic about and one thing you don’t often provide. Sometimes, birthday emails have a coupon code that may be a particular deal, or a free provide redeemable on-line or in-store.
Everybody loves a birthday e mail with an irresistible coupon. Listed below are a couple of of our favourite birthday e mail examples.
Hulu sends their viewers a free month.
Crimson Robin celebrates a birthday with a free burger, no circumstances connected.
And for dessert, Nothing Bundt Truffles give subscribers an precise mini birthday cake.
Stand out from different birthday emails
You’re in all probability not the one one wishing your subscribers a cheerful birthday. So observe these greatest practices to verify your birthday emails stand out from the group.
Birthday emails topic strains must be easy and direct
A easy strategy is often greatest relating to the topic line. Observe the topic line construction beneath.
Maintain the e-mail message brief and crowd pleasing
Don’t make your subscribers learn a variety of textual content. All they need is to get their reward.
1. Maintain it brief, candy, and about your subscriber
This e mail isn’t about you, it’s about celebrating this special occasion on your subscribers. Now isn’t the time to inform your organization story.
The message ought to want your subscriber a cheerful birthday, clarify the reward, and inform them the way to redeem it. The very best birthday emails are brief and simple.
Think about using a coloured button with clear instructions. For instance, “Redeem your birthday reward” or “Declare your $10 coupon now”.
2. Don’t ship generic emails
Birthday emails solely work in the event that they make your buyer really feel particular. Generic, one-size-fits-all emails don’t sometimes reduce it.
3. Use eye-catching photos or GIFs
Frequent GIFs present in birthday emails embrace balloons, confetti, and truffles.
Forever21 makes use of a enjoyable cake reward to make their birthday e mail unforgettable.
Begin with a birthday e mail template
You don’t have to be knowledgeable designer to ship amazing-looking birthday emails. Begin with a pre-designed e mail template after which use a drag-and-drop builder to customise it.
Listed below are a couple of birthday templates out there to all AWeber prospects. Simply choose one of many mobile-ready birthday e mail templates and customise it to suit your model.
Give subscribers a present that’s straightforward to redeem
Individuals don’t wish to leap via hoops to redeem a present, particularly on their birthday. So be certain that your reward is simple to redeem.
Right here’s an instance of a birthday e mail that will get this proper:
Automate your birthday e mail campaigns
Sending an e mail to have fun every of your subscriber’s birthdays yearly feels like a variety of work. Not in case you arrange a birthday e mail automation sequence.
With an automatic marketing campaign, you arrange the e-mail and timing as soon as. Then on their birthday (or the birthday month), the e-mail is routinely despatched.
Try this video for a step-by-step information to establishing your birthday e mail automation, from establishing the shape to triggering the e-mail:
It’s straightforward to ship stunning birthday emails
It’s all the time nice to ship an e mail to your subscribers on their birthday, however there aren’t any hard-set guidelines. Greater than half of birthday emails are despatched on a particular birthday. However a brand new pattern is to ship an e mail firstly of the birthday month to permit them loads of time to redeem their reward.
For people who don’t redeem their reward, you may all the time ship them a reminder e mail on the finish of the month. Begin sending your birthday e mail campaigns right this moment with AWeber Free.
