Ey? It’s not a Friday, what are you doing in my inbox?
Effectively we’ve received some thrilling information!
We re-acquired Gross sales Hacker and are relaunching it underneath GTMnow, the media extension of the GTMfund!
For these of you who don’t know, my companion Max Altschuler, based Gross sales Hacker in 2013 and ran it for five years (I joined SH later within the journey) earlier than it was acquired by Outreach the place it ran for an additional 5 years.
Max put blood, sweat, and tears into that enterprise and we constructed one thing particular. At this time, it boasts a subscriber base of over 100,000 go-to-market professionals and 1000s of academic items of content material. However after a decade, it’s clear that it was time for an enormous change.
On the identical time, we now have been engaged on the media entity underneath our GTM umbrella. It’s been selecting up some critical steam.
As former go-to-market (GTM) operators, we run our fund similar to a SaaS product go-to-market. In any good GTM, you create what’s referred to as a flywheel.
Flywheels want not less than three pillars to work. Our flywheel movement is Fund -> Group -> Media. Every pillar helps the opposite two pillars in a number of impactful methods.
One in all our largest strengths as a fund is our capability to faucet into our community of 300+ seasoned GTM leaders who’ve been there, completed that. It’s our main differentiator of a price proposition and why corporations would determine to provide us entry to their fundraising spherical. It’s the heartbeat of our fund.
By investing in our owned media, we’re capable of show the worth of our community and our fund superpowers to a far-reaching viewers of operators, founders, and potential founders. Once they look to boost cash, we’re high of thoughts.
It additionally permits us to place our GTM chief LPs on a pedestal and showcase their information, permitting them new and thrilling alternatives of their careers. Hopefully, different GTM leaders see the affect right here and need to be part of us. Each added GTM chief LP allows us with one other node performing as extra deal stream, extra diligence, extra connections to potential hires we will place at our portfolio corporations, and extra experience to immediately help our portfolio corporations.
Our present portfolio corporations prefer it as properly as a result of we’re capable of promote them organically and supply them with much more academic materials that they’ll take again to their GTM orgs and motion on. In fact, our portfolio corporations get a a lot deeper stage of help and engagement from us past this, however each little bit helps.
The extra we develop the media asset, the extra eyeballs we get and mindshare we obtain from the following wave of top-tier founders. Our objective is to be the defacto useful resource for all issues B2B SaaS go-to-market.
That is what Gross sales Hacker was for the Inside Gross sales {industry} when Max offered it to Outreach in 2018. Our acquisition of Gross sales Hacker and subsequent rebrand/relaunch to the brand new GTM media asset supplies us with a tremendous content material catalog and built-in, engaged viewers.
Every part we do is about long-term success of the fund. This implies investing in infrastructure to get probably the most out of our unbelievable community. Meaning sourcing the very best offers throughout all B2B SaaS, getting entry, and supporting in a significant manner.
With out our funding on this stage of infrastructure, the community alone won’t ever be sufficient. That is our moat. It additionally means we don’t want media to be a income producing exercise, so we will solely do what’s finest for our viewers, not what makes brings in probably the most sponsorship {dollars}.
For present GTM Newsletters subscribers (such as you!) nothing will actually change past larger high quality content material and a centralized place to devour all of our of GTM content material (publication, visitor articles, podcasts, dwell occasions, and so forth.)
The acquisition of Gross sales Hacker and relaunch underneath GTMnow will likely be regarded again on as an essential milestone on our path to turning into well-known industry-wide as a marquee fund.
Keep tuned for the official web site launch of GTMnow on August fifteenth.
Thanks, as all the time, for rocking with us.
Barker ✌️
