Led by celebrities and influencers, social media customers are embracing nostalgia by sharing new yearbook-style images, however there’s no must revisit college for them due to an app named EPIK – AI Picture Editor.
EPIK – AI Picture Editor, a man-made intelligence-based picture enhancing software, has shortly climbed to the highest of the charts on the App Retailer, gaining world recognition due to its AI Yearbook function. Developed by the South Korea-based SNOW Company, EPIK produces 60 distinctive pictures of a person primarily based on eight to 12 selfies they supply.
To make the most of the app, customers add a sequence of their very own selfies, which EPIK then makes use of to create retro yearbook images with numerous poses, types, and hairstyles. Whereas the app itself is free to obtain, accessing the generated images comes with a pricing plan from $0.99 to $38.99.
Celebrities and influencers of various environments from all corners of the globe have been sharing their AI-generated images on social media platforms, contributing to EPIK’s surge in reputation. It has now change into the newest AI pattern that breaks the social media.
Analytics Behind the Success
Particularly Instagram has been instrumental in EPIK’s radically growing reputation, as celebrities and influencers from numerous domains have actively shared and commented on their AI-generated yearbook photos. These influencers, boasting substantial follower counts, have considerably contributed to the app’s widespread enchantment which ultimately led to very large peaks in downloads and income.
As evident from the info, EPIK’s journey to the highest by way of each income and downloads commenced on September 18th. Following a quick dip in income on September twenty seventh, they witnessed a drastic rise in each classes on October 2nd. Consequently, EPIK firmly established itself because the reigning champion, securing the highest place on the U.S. App Retailer.
On October 2nd, EPIK made a formidable leap of 47 locations, securing the third place amongst free apps. Simply three days later, on October fifth, it achieved a exceptional milestone by claiming the highest spot within the Picture & Video class, dethroning the reigning champion, the Lapse software, one other profitable participant in the identical area.
Curiously, earlier than they launched the AI Yearbook function, downloads have been really on a decline. Nonetheless, EPIK has succeeded in making a pointy U-turn and altered the dynamics of the Picture & Video app class.
The Why and How of It – Leveraging In App Occasions
Searching the #epik tag on Instagram gives perception into the app’s attain, as a mess of well-known profiles have embraced the pattern and posted their AI-created yearbook photos. Magnificence influencers, actors, fashions, content material creators, and even Twitch streamers have all enthusiastically adopted the EPIK craze, enchanting their followers with a nostalgic journey by time.
These all emphasize once more that app options are persevering with to play a significant position on the App Retailer. EPIK wished to discover a ‘gimmick’ that would make their app go viral and has discovered that inside their AI Yearbook function. Nonetheless, the true lesson right here is that they’ve efficiently introduced this gimmick of their App Retailer itemizing. They did it by leveraging in app occasions.
Within the line graph above, the blue dots symbolize the replace dates of EPIK – AI Picture Editor. By analyzing the peaks in EPIK’s rankings, it turns into evident that two explicit app updates performed a pivotal position within the app’s exceptional success.
The climb started instantly after an replace on September seventeenth the place they launched their main replace as “NEW AI Yearbook launched!”. Considerably, EPIK gained worldwide recognition by beginning an in app occasion and saying this main replace associated to the brand new AI Yearbook function on September 18th.
After a major climb after the primary replace on September 18th, two updates on October 2nd and fifth led EPIK to efficiently preserve its first-place place within the extremely aggressive Picture & Video app class.
The Way forward for EPIK – AI Picture Editor
After attaining such nice success in a short while, everybody within the cellular app trade now has just one query on their thoughts: How lengthy will this success proceed? The reply to this query can be decided by the solutions to the opposite questions beneath.
- Will EPIK be capable of discover new ‘gimmicks’ and add new options to their purposes that may make them go viral once more?
- Will they be capable of proceed its profitable app updates within the coming months?
- Will they be capable of announce the brand new options coming to the applying to a large viewers with the in app occasions they launch?
All the new options, updates, income and obtain numbers, class rankings, and in-app occasions talked about above have been collected utilizing the intelligence instruments of MobileAction, the final word consumer acquisition platform.
If you wish to create successful story like EPIK in your individual app by making an identical evaluation, you may get details about our full-funnel options from our consultants by scheduling a demo.
