Interpublic’s UM has received one of many UK’s greater media accounts, Moneysupermarket group whose manufacturers additionally embody Martin Lewis’ MoneySavingExpert. UM beat Publicis Groupe’s Starcom and WPP’s Wavemaker in a pitch managed by Aperto. Former media company was Mediacom.
Moneysupermarket spends round £120m a 12 months and is at the moment supporting its ‘Tremendous Seven’ marketing campaign that includes Judi Dench and created by New Industrial Arts, closely. The marketing campaign is reported to have elevated Moneysupermarket gross sales considerably.
Moneysupermarket CMO Lis Blair says: “We met some implausible individuals and noticed some good considering from the companies concerned on this course of and thank all of them for his or her time and vitality.
“UM stood out for his or her understanding of our challenges, demonstrating that they’re the perfect media company companion to help our thrilling plans and our group goal to assist UK households lower your expenses.”
