VCCP has received the Canines Belief account after a 3 method pitch, and has been appointed to develop a brand new model platform for the UK’s largest canine charity.
Canines Belief will preserve its well-known line, “A canine is for all times,” in a brand new marketing campaign scheduled to run in January 2023. The charity has not run promoting since 2019, however wished to behave now as a result of the price of dwelling disaster is hitting 45% of canine homeowners within the UK, in keeping with its analysis.
Nick Daniel, advertising and marketing director at Canines Belief mentioned: “Canine possession may be so rewarding, it was an enormous issue within the development in canine possession in the course of the pandemic. However throughout tough financial circumstances, our work at Canines Belief has by no means been extra essential, and we’re excited to welcome VCCP to help us on our mission to enhance the lives of canine, each close to and much.”
Roly Darby, managing director at VCCP, added: “As a nation, and company of canine lovers, this account win is a dream come true for us. Each canine deserves to reside life to the fullest and we’re delighted to be working with Canines Belief to assist the charity with its essential work each within the UK and past.”
