Over time, I’ve applied, built-in, used, and optimized many buyer relationship administration (CRM) platforms for my corporations and shoppers. Prospects and shoppers usually ask us what the finest CRM platform is in the marketplace. There isn’t any finest. For my part, a CRM with an important return on funding has three elements that influence its effectiveness:
- Course of Alignment – does the CRM assist the inner processes in your established group or can your group undertake the processes that the CRM helps?
- Utilization – does your group make the most of the platform, its options, and its integrations to maximise your return on expertise funding? This consists of inside automation capabilities in addition to exterior buyer expertise.
- Development – is there proof that adoption and utilization of the CRM are growing your acquisition, upsell, cross-sell, and retention in your group?
No matter whether or not you’ve applied a extremely custom-made and built-in enterprise CRM or bought a easy CRM that has restricted capabilities – these three elements will at all times be the identical. I’ve watched giant corporations fail with among the most highly-rated platforms, and I’ve watched small corporations succeed with among the most cheap and restricted platforms.
Capsule: CRM Made Easy
Capsule is an reasonably priced CRM platform with over 10,000 world prospects. A few of its differentiators embody a free 30-day trial, pay as you go service you can cancel at any time, and over 50 integrations with different widespread gross sales and advertising platforms.
Capsule gives an answer the place your complete group can get an summary of what’s happening with gross sales and prospects in a single place. Capsule makes managing gross sales, prospects, and initiatives a breeze.
After a troublesome day, my group can log into Capsule and see their pipeline of orders and really clearly the variety of gross sales they’re bringing in, their private influence on the enterprise and on our producers around the globe, it’s an enormous morale enhance.
Dale Harris, Director of Wholesale, HASBEAN
Options of Capsule CRM Embody
- Contact Administration – all your contacts and their interactions are straightforward to search out in a single central hub.
- Gross sales Pipelines – know what’s happening with each gross sales alternative, together with its worth and its stage within the pipeline. You possibly can even customise a number of gross sales pipelines for managing completely different merchandise, providers, and markets.
- Electronic mail Templates – create electronic mail templates, combine your electronic mail platform, and rapidly ship personalised emails.
- Gross sales Analytics – monitor each facet of your gross sales cycle to raised perceive your online business. View your pipeline forecast, pipeline by the proprietor, pipeline by the group in addition to pipeline development.
- Duties & Calendar – all your to-dos in a single location the place they are often prioritized and deliberate so your deadlines are met.
- Customization – simply customise fields, tags, exercise sorts, milestones, and extra.
- Cellular Apps – entry anyplace by way of their iOS and Android cellular purposes.
- Integrations – embody Quickbooks, Google Workspace, Transpond, Outlook, Xero, Zapier, Freshbooks, Mailchimp, Sage, FreeAgent, Microsoft Workplace, and extra.
When you’d wish to see if Capsule is a match for you or your organization, be sure you take a look at their in depth record of buyer tales.
Disclosure: Martech Zone is a Capsule affiliate and makes use of affiliate hyperlinks all through this text.
