Carlsberg is celebrating 30 years of sponsoring Liverpool FC, a relationship that”s labored out fairly properly for either side. No matter subsequent – loyalty in soccer?
The marketing campaign, ‘Without end Followers, is directed by Tore Frandsen for The Community businesses Price Your Whereas, SMALL, The Council and Drive Studios and options Liverpool gamers by way of the interval together with Ian Rush, John Barnes, Sami Hyypiä, Robbie Fowler, Jamie Carragher, and Luis Garcia (European Cup winner in 2005.)
Carlsberg head of worldwide sponsorships Louise Bach says: “With this marketing campaign, we’re celebrating our partnership from all angles and highlighting what nice partnerships actually are. Spotlighting moments from the final 30 years – some massive, some small, some unforgettable. And sharing it by way of legends current and previous, and the followers.”
MAA inventive scale: 7.
