Provided that the common particular person spends 4 hours a day on their smartphone, it’s no shock that entrepreneurs have doubled their funding in cellular advertising and marketing over the previous 5 years. So, we wish to make cellular messaging as simple as sending an e mail.
On this launch, we’re excited to introduce highly effective instruments designed to boost your advertising and marketing efforts throughout all channels—from cellular messaging to social media—no matter your current tech stack. You’ll additionally profit from improved reporting, streamlined marketing campaign creation instruments, and new integrations that simplify your workflow.
Cell messaging
Capturing a cellular quantity is now thought-about simply as precious, if no more so, than capturing an e mail handle. Dotdigital’s enhanced cellular messaging capabilities empower you to unify your cellular and e mail messaging and attain prospects on their most popular channels.
What’s new
Improved current integrations:
- Instantaneous Adobe Commerce knowledge sync: Our improved integration syncs buyer knowledge, orders, merchandise, transactional SMS, and subscription statuses in real-time. Ship order confirmations, standing updates, and welcome messages the second they occur for a frictionless buyer expertise.
- Hyvä theme compatibility expanded: Adobe Commerce retailers utilizing Hyvä themes can now get pleasure from expanded performance with the mixing of SMS seize and validation. This highly effective addition enhances current options like internet conduct monitoring and coupon codes, offering a extra complete and personalised buyer expertise.
- Easy Zapier integration: Save money and time with our enhanced Zapier integration. Replace each e mail and cellular numbers in a single Zap for a unified and streamlined workflow.
- Microsoft Dynamics: Unlock SMS capabilities by simply syncing cellular numbers from CRM into Dotdigital. Create a unified contact profile with each e mail and cellular data.
The way forward for cellular messaging
We’re consistently serving to you construct deeper connections by means of cellular messaging:
- Native WhatsApp: Be among the many first to expertise self-service marketing campaign administration, two-way chat, and user-friendly enhancing, all with simple reporting and segmentation.
- Branded cellular messaging: Ship SMS-like messages branded together with your emblem and verified tick to reassure recipients that it isn’t spam.
Pre-register your curiosity in WhatsApp and branded messaging at the moment.
For those who’re a B2B or B2C marketer, your viewers is utilizing social media. With billions of customers, ineffective concentrating on can result in wasted cash. By connecting your Dotdigital account with main social platforms, you may create extremely personalised campaigns that resonate together with your viewers. This may enable you to maximize your ROI and rework social media into an efficient advertising and marketing device.
What’s new
LinkedIn leads integration
With LinkedIn now having 1 billion customers, it has develop into a essential platform for B2B advertising and marketing methods. Our new integration with LinkedIn Lead Gen Types permits you to seize leads extra effectively:
- Types are pre-filled with LinkedIn profile data, making it simple for customers to finish.
- Advertisers achieve entry to detailed, company-related data together with job titles, leading to excessive conversion charges.
The combination allows you to choose a LinkedIn kind and map buyer knowledge fields, syncing leads on to your chosen lists and packages in Dotdigital. This course of streamlines knowledge circulation, whether or not you’re sending results in Microsoft Dynamics for qualification through our connector or to a different CRM or device utilizing a webhook.
Pre-register for TikTok
We’re excited to announce two new integrations with TikTok.
- Viewers retargeting: Sync contacts from a listing in Dotdigital to an viewers in TikTok, enhancing your retargeting efforts.
- Lead era: Sync leads from TikTok lead types immediately into Dotdigital, streamlining your lead seize course of.
These integrations additionally provide the pliability to dynamically handle your TikTok Advert audiences by syncing contacts to and eradicating them as wanted.
To remain on the forefront of this thrilling improvement, pre-register your curiosity now and be among the many first to leverage these highly effective new capabilities.
Enhanced ecommerce reporting
ROI is the cornerstone of ecommerce success. That’s why we’ve listened to your suggestions and created a collection of enhanced ecommerce reporting instruments designed to provide you a deeper understanding of your online business efficiency.
What’s new
Cross-account income attribution
Get a holistic view of income throughout all of your accounts. Whether or not you’ve a mother or father or little one account, our new cross-account analytics make it simple to trace and evaluate efficiency. Establish top-performing accounts, uncover optimization alternatives, and hint the shopper journey by means of key metrics like income, assisted income, direct orders, assisted orders, and conversion charges.
Multi-currency assist
Working in a number of areas? Our reporting now helps a number of currencies, providing you with a world perspective on your online business. Analyze income in your most popular foreign money and achieve precious insights into your worldwide efficiency.
Again in inventory notifications report
Keep knowledgeable about buyer demand with our new product notifications report. See who has subscribed to notifications for which merchandise and optimize your inventory ranges accordingly.
Streamline marketing campaign creation
We perceive that crafting segments and configuring webhooks may be time-consuming. Our newest updates make marketing campaign creation a breeze, so you may concentrate on delivering distinctive buyer experiences.
What’s new
Marketing campaign ship exclusions
Constructing segments typically takes time, and it’s possible you’ll end up excluding the identical standards in each marketing campaign. It may be a repetitive course of for busy advertising and marketing groups. That’s why we’ve created marketing campaign ship exclusions. Merely create a listing or phase you wish to exclude to ensure your advertising and marketing lands with the individuals who want it.
This new characteristic enables you to exclude segments, lists, and preferences immediately on the time of sending your marketing campaign. You may as well exclude teams out of your messages. Because of this you probably have a selected group of contacts that you simply wish to keep away from sending messages to, you may simply add them to your exclusion record. It is a easy but highly effective method to goal your viewers extra exactly and scale back the chance of sending undesirable emails.
Program webhook templates
We’ve made it simpler to make use of webhooks in your packages by introducing program webhook templates. Our program webhook templates simplify the method, permitting you to pull and drop pre-configured templates into your packages. With just some clicks, you may arrange webhooks that combine seamlessly together with your different programs.
Improved customized product suggestions
With our enhanced options, creating participating product suggestions is a breeze.
Final browsed suggestions:
- Expanded format choices: Get pleasure from larger design flexibility with a brand new horizontal product format, permitting as much as two rows of merchandise.
- Customized call-to-action: Every product can now characteristic its distinctive call-to-action.
Additionally purchased/purchased collectively suggestions:
- Environment friendly block creation: Save time with the power to duplicate advice blocks.
Different integrations and updates
Stamped.io
Sync your evaluate knowledge with Dotdigital contacts. You should utilize this precious data to create focused segments, set off automated campaigns primarily based on evaluations, and personalize content material tailor-made to your buyer’s preferences.
Dotdigital tag for commerce platforms
The Dotdigital tag simplifies the method of connecting our platform to your ecommerce retailer, whether or not you’re utilizing Shopify, BigCommerce, or Shopline.
Beforehand, the mixing course of required the handbook set up of a number of scripts, which was time-consuming.
The Dotdigital tag now consolidates all needed scripts right into a single, environment friendly resolution, streamlining the method. This contains:
- Web site monitoring
- Net conduct monitoring
- ROI monitoring
- Onsite suggestions
- Recent Relevance script (for joint prospects)
Verified associate integrations
We’ve expanded our community of verified associate integrations to offer you much more choices. Now you can improve your advertising and marketing methods with instruments like:
- Social Clique
- Upzelo
- Bon Loyalty
- Quick Simon
- GoCertify
- OptinMonster
Recent Relevance
Recent Relevance has undergone vital person expertise (UX) enhancements to streamline workflows, unify the loading expertise, and align the platform with the Dotdigital model.
We hope these new options empower you to create much more personalised and fascinating campaigns throughout all channels, together with e mail, social media, and cellular messaging.
Wish to study extra? Request a demo, or communicate to your Dotdigital account supervisor.
