Summer time is coming to an finish however the trade didn’t take any day without work. The time for our month-to-month recap has come, and we’ve information. Let’s dive in!
Apple pronounces new placements for Apple Search Advertisements
One of many largest information of August was the announcement of latest advert placements for Apple Search Advertisements. You’ll quickly be capable to arrange ASA campaigns in two new spots on the App Retailer:
- on the Immediately tab, proper subsequent to the App Retailer’s day by day editorial content material on the homepage
- on the “You may also like” part on the backside of app pages
Since Apple hasn’t made an official announcement, we don’t know but when it will likely be made accessible. In the event you want extra data on the subject, we’ve a publish devoted to the information and how one can make the most of these new placements proper right here.
In the meantime, the Cupertino agency has additionally been testing adverts placements in a few of its different native apps reminiscent of Maps. In addition they introduced its September occasion, it’ll go dwell on September 7, they need to announce the iPhone 14 then in addition to iOS 16’s launch date.
Google opens the beta to Google Play Video games outdoors of the US
Google is engaged on the PC model of Google Play Video games. It could permit customers to play Android video games on their Home windows computer systems and provides cellular video games a fair larger platform.
Thus far the beta was solely accessible to customers within the US, however as of August 24, customers in Korea, Australia, Hong Kong, Taiwan, and Thailand.
50 video games are included within the beta, together with Cookie Run: Kingdom and Prime Battle, and it means that you can synchronize your progress throughout units.
Google has mentioned they wished to carry the beta to different areas, however nothing official has been introduced but.
TikTok is changing into the place to be for influencer advertising and marketing
TikTok continues to be making headlines. The social media platform is true on monitor to overhaul Fb in influencer advertising and marketing spend this yr. It was already slated to overhaul YouTube by 2024.
The Chinese language app continues to be behind Instagram on that entrance, with the (former) picture app making 3x the amount of cash in influencer advertising and marketing.
TikTok could also be a robust competitor in others areas however it nonetheless has slightly solution to go in influencer advertising and marketing to actually compete with Instagram.
In the meantime, the video app’s push into cellular gaming continues to be ongoing. They’ve began testing HTML5 mini-games with their gaming companions (Voodoo, FRVR, Nitro Video games, Lotem, and AimLab). Thus far, 9 mini-games have been launched:
- Basketball FRVR (by FRVR)
- Faucet the Distinction (by Lotum)
- Peek a Who (by Nitro)
- Satisfaction Run (by Voodoo)
- Influencer Run (by Voodoo)
- House Destroyer (by Nitro)
- Mr. Purpose Lab’s Nightmare (by Purpose Lab)
These video games might be seen on the ultimate display screen simply earlier than publishing a TikTok, that you must click on on Add Hyperlink to entry them. TechCrunch has seen these video games in South Asia and the US, and we’ve noticed them right here in France as nicely.
BeReal is taking off
BeReal, the French-made new social media platform is gaining floor on the massive gamers. They pulled forward of Instagram in US weekly downloads, not a small feat! The app is anticipated to succeed in 6,5 million downloads within the US in August, 2.5 million greater than Instagram and 600 000 greater than social media’s golden baby TikTok.
This thunderous success has its downsides, now that everybody has tried and succeeded in copying TikTok’s options (the most recent in line being Amazon, sure actually), they’re attempting their hand at BeReal. Each Instagram and Snapchat are at present attempting new options paying homage to BeReal. The side-effect of being a profitable social media app.
Summer time lawsuits
Lawsuits didn’t take a summer season break, right here’s what occurred:
Sony invests in Cellular Gaming
Regardless of being one of the necessary gamers within the gaming trade with PlayStation, Sony hadn’t but dipped its toes in cellular gaming. That is about to alter with the acquisition of Savage Sport Studios, a cellular gaming developer. The studio would be the first member of PlayStation’s model new Studios Cellular Division.
Cellular gaming is getting larger and greater, it’s set to signify 53% of all video games’ income in 2022. Newzoo estimated earlier this summer season that it will generate $103.5 billion of income, which is twice the quantity of console’s income.
All in all, it’s no shock that Sony is attempting to get in on it. Particularly after its largest competitor, Microsoft (proprietor of Xbox) introduced the shopping for of Activision, which incorporates King. And in keeping with the most recent numbers, Activision has been making more cash with cellular video games than with PC and consoles mixed.
Numbers of the month
What we talked about final month
August’s App Advertising Snack episodes
Marine Nozerand
Hello there, I am Marine (she/her), I am a Content material Supervisor at Apptamin. Apptamin is a artistic company specialised in app movies (video adverts, app retailer movies, and so on.).
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