In accordance with a brand new Pew Analysis Heart research, roughly half of U.S. grownup TikTok customers haven’t posted a video and almost two-thirds haven’t provided bio particulars.
The Pew Analysis Heart is a Washington, D.C.-based suppose tank specializing in U.S. and world social points, public opinion, and demographic tendencies. The aim of Pew’s TikTok evaluate was to achieve perception into customers’ views of and behaviors on the positioning and the way their opinions would possibly differ primarily based on posting exercise.
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Per the Pew Analysis research, whereas 70% of grownup customers have altered their account nickname from the one offered by the platform, an equal share haven’t added any content material to the bio.
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Roughly 85% of grownup TikTok customers discover the content material on their “For You” web page to be at the least considerably fascinating, with 40% describing it as both extraordinarily or very fascinating. Solely round 14% think about their “For You” content material uninteresting.
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A Pew Analysis research from December 2023 discovered solely 38% of U.S. adults and 18% of youngsters supported a authorities ban on TikTok.
