The previous few months of 2022 have seen some uncommon market dynamics, together with an more and more murky future for Twitter with forecasts of it shedding customers, CTV advert spend continues to see develop whereas the long-awaited advert enterprise from Netflix takes a wobbly flip, and rumors swirl of Apple constructing its personal demand-side platform.
Forward of a significant privateness reckoning in 2023, Adweek spoke with 5 business consultants about their boldest requires subsequent yr.
Disney’s Bob Iger acquires Twitter
With Twitter’s future wanting unsure, some imagine the platform might need a brand new proprietor in Disney’s CEO Bob Iger.
