Followers can decide up a pack of Coors Banquet to guard America’s firefighters to assist donations for the Wildland Firefighter Basis. Chart-topping nation music star Chase Rice joins “Defend Our Protectors” program for second yr
Golden, Colo., Aug. 7, 2023 – Coors Banquet, the beer proudly born and brewed within the coronary heart of wildfire nation since 1873, is supporting America’s firefighters for the ninth consecutive yr with its nationwide Defend Our Protectors program. In recent times, there was an awesome enhance in devastating and damaging wildfires throughout North America. The toll from wildfires has brought about a substantial staffing scarcity amongst wildland firefighters, hotshot crews, and elite groups. This spring, the U.S. Forest Service even reported staffing ranges as little as 66%.
Coors Banquet is dedicated to persevering with its longstanding dedication to defending firefighters with the Defend Our Protectors initiative, which can present $250K for the Wildland Firefighter Basis in 2023 along with different firefighter charities throughout the nation. Coors Banquet has donated greater than $2 million to this trigger for the reason that program started and because the U.S. enters peak wildfire season — whereas Canada continues to expertise an ongoing, record-setting sequence of wildfires which are impacting air high quality throughout America — it’s extra vital than ever to assist firefighters.
Each buy of Coors Banquet helps assist the model’s donation to the Wildland Firefighter Basis. “It’s extremely vital to assist firefighters, the courageous few who run in the direction of the hearth,” mentioned Marcelo Pascoa, vp of selling for the Coors Household of Manufacturers. “As a model that’s dedicated to doing what’s proper, even when it’s exhausting, Coors Banquet helps those that personify this precept and achieve this a lot to guard our individuals and our land.”
Defend Our Protectors will probably be seen throughout lots of the model’s advertising and marketing channels this yr, from media partnerships to native occasions, and celeb integrations. Coors Banquet is combating hearth with hearth by means of a noteworthy media partnership with the hit present Sizzling Ones. Upcoming content material from the Complicated sequence, which options A-list celebrities being interviewed whereas consuming sizzling wings, will shine a light-weight on this vital trigger beginning Sept. 14.
Coors Banquet fan Chase Rice can also be becoming a member of the Defend Our Protectors initiative for the second yr, having spent a day coaching and dealing with firefighters in Idaho final summer season.
“Individuals can be stunned at simply how fast these fires take maintain,” Rice mentioned of the expertise.“ I at all times thought, if there’s a hearth, simply go in a unique route or discover a completely different a part of the woods, however the actuality is the fires take maintain so rapidly, and it will get so harmful in simply minutes. They will take out a complete mountain vary or nationwide park.”
As a part of the 2023 initiative, Rice will carry Defend Our Protectors to music devotees throughout the nation whereas touring, additionally partaking with firefighters in areas close to his upcoming concert events and making visits to fireside stations.
“The Wildland Firefighter Basis is honored to obtain ample assist from Coors Banquet. It’s superb for wildland firefighters to see the popularity and consciousness this program creates, and the true distinction it makes in making certain our firefighters have provides, bodily and psychological well being assist, and extra,” mentioned Burk Minor, government director of the Wildland Firefighter Basis. “Due to our relationship with Coors Banquet, the WFF is ready to present even stronger assist for firefighters and their households.”
To become involved, donate and be taught extra about how one can assist wildland firefighters, go to www.protectourprotectors.com.
About Molson Coors Beverage Firm
For greater than two centuries, Molson Coors has been brewing drinks that unite individuals for all of life’s moments. From Coors Gentle, Miller Lite, Molson Trademark, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Leinenkugel’s Summer season Shandy, Vizzy Exhausting Seltzer, Topo Chico Exhausting Seltzer, Merely Spiked Lemonade, Creemore Springs and extra, Molson Coors produces a number of the most beloved and iconic beer manufacturers ever made. Whereas the corporate’s historical past is rooted in beer, Molson Coors affords a contemporary portfolio that expands past the beer aisle with glowing cocktails, canned wine, kombucha, cider and extra.
Molson Coors Beverage Firm is a publicly traded firm that operates by means of Molson Coors North America and Molson Coors Europe, and is traded on the New York and Canadian Inventory Trade (TAP). The corporate’s dedication to elevating trade requirements and leaving a constructive imprint on our staff, customers, communities and the atmosphere is mirrored in Our Beer Print and our 2025 sustainability targets. To be taught extra about Molson Coors Beverage Firm, go to molsoncoors.com.
