Crafting Your Content material Blueprint for the Remainder of 2023 With Creator Trendy Millie

When you fell off the bandwagon of sticking to your New Yr’s Decision to turn into a content material creator, you’re not too late.

Fall is the finest time of 12 months to get began, so I need to stroll you thru my step-by-step course of for planning out the subsequent 4 months of content material. This course of is identical one I’ve used to develop my model, Trendy Millie — it is helped me obtain over 350K subscribers on my YouTube channel, and over 140K followers on Instagram.

Whether or not you‘re a content material creator or enterprise marketer, I’ve little question you’ll discover one thing on this course of that can be just right for you. Let’s bounce in.

Why is the autumn one of the best time of 12 months to begin creating?

There are two main causes the autumn (primarily September by November) is without doubt one of the finest instances of the 12 months to create content material:

1. Throughout the summer season, the solar is out longer, individuals go on trip, and children aren’t at school so that you’ll typically see a dip in engagement on social media since persons are outdoor extra.
   Going into the autumn season, it begins to get darker sooner, individuals fall again into their routines, and so they get again into consuming social media.
2. You’re ready to make use of the vacations to your benefit.

Right here’s Stephanie, for instance.

Final 12 months, Stephanie was preparing to surrender on being a content material creator, however as an alternative by my teaching, she labored on this four-month content material technique. From September by December, that is what occurred:

• She posted 61 Reels (one video each different day)
• 16 of them received over 100,000 views
• 7 of them hit over 1,000,000 views
• Her most watched video obtained 36,000,000 views and landed her on Good Morning America
• She grew from 8K to 75K followers

Now which you could see the ability of accelerating your content material creation efforts within the fall, let’s bounce into my course of.

Step One: Choose Your Platform

Whereas the instance I used talked about Instagram, this technique can work for any of the three social platforms: Instagram, YouTube and TikTok.

Choose one to begin with in the beginning of your progress journey. This manner you’ll be able to put 100% vitality into mastering the platform, versus 33% vitality into Instagram, 33% into YouTube, and 33% into TikTok (that will get you slower outcomes).

Step Two: Choose Your Posting Frequency

That is going to be a schedule that you recognize you’ll be able to realistically sustain with for the subsequent three to 4 months. It needs to be life like for you, and one thing you’ll be able to adapt into your present life-style. These are frequent frequencies that we see on-line:

➡️ YouTube: As soon as every week
➡️ Instagram: 3-5x per week
➡️ TikTok: Every day

As soon as you understand how typically you need to publish, plug that right into a calendar to see what number of movies complete you’ll be creating every month (see picture for instance). It is a quantity we’ll come again to in step 4.

Step Three: Get Clear On What Your Content material Ought to Be

In case your aim is progress or speedy progress on-line, it’s necessary to be intentional with every bit of content material you create. Most companies or creators will skip this step but it surely’s so essential to get clear in your imaginative and prescient, in order that your content material will be clear, as properly.

To begin, reply these three questions:

• What trade are you in?
• What part of that trade are you going to give attention to?
• Who do you need to attain/who’s your audience?

Instance:

What Business are you in? Journey
What part of that trade are you going to give attention to? San Diego Journey
Who do you need to attain/who’s your audience? San Diego Journey for Vacationers

Understanding the reply to those questions will assist you to with our subsequent step …

Step 4: Content material Analysis

Earlier than you even press file, you’ll need to do a little analysis in your trade to see what persons are at present searching for. The locations I like to recommend to my college students to do that analysis are these search engines like google and yahoo:

• YouTube
• AnswerThePublic.com
• TikTok

What you’re going to do is sort your trade or trade sort into the search bar to see what outcomes are instructed beneath.

Following our instance from step three, as you’ll be able to see on this screenshot from YouTube, persons are looking for “San Diego Issues To Do”, so I’m going to write down that down as a video thought.

Identical factor on TikTok. After I sort in San Diego, some video concepts I can write down are “San Diego issues to do”, “San Diego hidden gems”, and “San Diego meals spots”:

You’ll be able to repeat these steps by typing different phrases that must do along with your trade. For instance, since my aim is to create “San Diego Journey for Vacationers‘’ content material, possibly I’ll sort “vacationers” into the search engine to see what’s really useful.

Upon getting a listing of video concepts, you’re prepared for step 5.

Step 5: Plug Into Your Calendar and Begin Creating

In step two, you calculated what number of movies you would want to create in a month.

For our instance, it was 14 movies/month.

I like to combine up my content material so that there’s room for spontaneity.

70% of my movies might be “search-based” video concepts (ie. the checklist of video concepts we created using search engines like google and yahoo).

However for the opposite 30%, I’ll go away room to adapt to tendencies and even make movies only for enjoyable!

So in case you publish 14 movies/month possibly your breakdown will appear to be this:

• 10 search-based movies (these are straightforward to batch movie forward of time so you’ll be able to plan content material prematurely).
• 4 spontaneous movies (this leaves room for inventive freedom and spontaneity).

And that is all there’s to it. Now, it is time to begin your content material analysis and start your four-month content material plan. And keep in mind: You may need to iterate as you go. As soon as you start figuring out which varieties of content material carry out properly (and which do not), you will get higher at selecting the precise matters best-suited in your model over time.