Hashtags are all over the place, and I do imply all over the place!
Now you can discover them on each main social community (excluding LinkedIn), and greater than doubtless, your clients or shoppers are already utilizing them not directly or one other.
There actually are many ways in which you need to use hashtags for your enterprise’s social media advertising and marketing, however within the curiosity of time, I’m going to focus solely on easy methods to create and use a hashtag to your subsequent occasion.
Why ought to I take advantage of a hashtag for my occasion?
As a small enterprise proprietor or nonprofit skilled, you’re placing on all types of occasions to point out your experience, purchase new shoppers, or construct out your community of supporters to your trigger. It’s time to make use of hashtags to extend consciousness and the visibility of your occasions.
By together with a hashtag in your promotions, commentary, and post-event thank yous, you’re not solely pulling a dialog collectively, however you’re additionally making it simple for folks to search out pictures and attendee interactions along with your occasion.
How do I create a hashtag for my occasion?
Making a hashtag is straightforward. Step one is developing with a hashtag that might be simple for folks to make use of and drive extra visibility to your occasion.
Your occasion hashtag needs to be:
- Distinctive: Search Twitter for the hashtag you take into consideration. If it has been used just lately, you will want to rethink it. If not, have at it!
- Quick: Bear in mind, on Twitter you solely have 280 characters to make use of. As a result of that’s the place many of the dialog might be going down, it’s essential ensure to maintain your hashtag brief.
- Associated: Your hashtag ought to mirror your occasion. Ex: Small Enterprise Week (#SBW2020) or a Fixed Contact Vacation Planning Occasion (#CCHoliday).
- Memorable: You need your attendees to make use of this hashtag when they’re speaking about your occasion. This implies that you really want them to have the ability to keep in mind what hashtag is related to the occasion, with out them having to attempt to discover it each time they need to discuss your occasion.
Listed here are some good examples of fashionable occasion hashtags:
How will anybody learn about my hashtag?
Much like another advertising and marketing marketing campaign, if you don’t correctly put it on the market nobody will realize it exists. The identical goes to your new hashtag.
Your hashtag needs to be all over the place! However let’s break it down a bit of extra:
Earlier than your occasion
- Construct consciousness: Your hashtag needs to be included in all social promotions of your occasion.
- Hear: Observe your hashtag on social websites so you’ll be able to thank individuals who use your hashtag when mentioning that they’ll be attending your occasion (or, higher but, selling your occasion for you).
- Be seen: Be certain to incorporate your occasion hashtag in your registration web page, informing attendees to “Be part of the Dialog.”
Throughout your occasion
- Create conversations: Use a program like tweetbeam.com (that’s my favourite) to mission the dialog on a display screen. It will entice others to affix the dialog throughout your occasion.
- Invite: Have any and your entire audio system announce the hashtag and level out your tweetbeam stream.
- Take part: Be certain to have interaction along with your attendees who’re utilizing the hashtag. Retweet them and ask questions. Simply be sure to’re not too invasive. This isn’t the place so that you can promote your enterprise.
Tip: Use your social media instruments to schedule a few tweets round your occasion content material earlier than the occasion begins — simply in case you don’t have time to submit in the course of the occasion.
After your occasion
- Write digital thanks playing cards: You now have a social checklist of your entire engaged attendees. Take the time to thank them individually for becoming a member of you at your occasion.
- Maintain the dialog going: Proceed to comply with the hashtag till the dialog dies. You’ll be stunned how a lot folks will proceed to speak about an excellent occasion. Proceed to retweet and point out the items of nice content material your attendees are sharing.
- Collect multimedia from the occasion: Trying to find your hashtag on particular person social networks or utilizing a program like Storify to tug all networks collectively lets you view all pictures and/or movies that had been shared (together with all different nice content material) round your occasion.
Tip: Each image, quote, and hashtag used to your occasion could make nice content material for a brand new Fb album, your web site, or a Pinterest Board.
How do I handle my occasion hashtag?
Hashtags will be very seen, similar to all social promotions. Moderating is the important thing to a profitable hashtag. The very last thing you need is somebody selling your occasion, or worse, asking you a query about your occasion and nobody is there to reply.
Managing occasions will be laborious sufficient, so be sure to create a plan to additionally handle your occasion hashtag.
Tip: Making a stream particularly to your occasion hashtag on a platform like Hootsuite can actually aid you hold observe of the dialog.
Does utilizing a hashtag expose my enterprise to spam?
Sure, it will probably. Nonetheless, it’s best to pat your self on the again if this occurs. The one time you’ll discover spammers utilizing a particular hashtag is that if it’s a “trending hashtag.”
A trending hashtag is a hashtag that’s getting used greater than they had been beforehand. The trending checklist is on Twitter to assist folks discover “breaking information” from internationally in real-time.
So in the event you’ve made the “trending checklist” and start to have spammers invade your hashtag, DO NOT PANIC! This implies you’re wildly profitable!
Tip: Publish about the truth that there are spammers, so your attendees don’t unintentionally click on on something the spammers are sharing.
Questioning what a hashtag stream seems to be like?
Why not take a few minutes proper now, to take a look at the #SmallBizSaturday stream? One of the best ways to study a brand new idea on social media is to simply leap in and see how others are utilizing it.
For extra assist along with your social media advertising and marketing, signal as much as obtain our Hints & Suggestions e-newsletter.
