4 years after the launch of GDPR and one yr after Apple’s App Monitoring Transparency launch, entrepreneurs are nonetheless grappling with the truth of the privacy-first period because it turns the advertising and marketing “greatest practices” of the final decade on its head and exposes a stage of uncertainty.
On this on-demand webinar, BlueConic’s COO and President, Cory Munchbach, was joined by Forrester Analyst and visitor speaker, Stephanie Liu, to debunk 4 myths of shopper knowledge privateness which are holding entrepreneurs again.
The presentation covers:
- The spectrum of shopper preferences about their knowledge privateness
- What you may change about your advertising and marketing operation to adapt
- How entrepreneurs use a buyer knowledge platform (CDP) to assist a mutual worth trade between the enterprise and the patron
Entry the recording right here.
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About The Creator
BlueConic, the main pure-play buyer knowledge platform, liberates corporations’ first-party knowledge from disparate programs and makes it accessible wherever and every time it’s required to rework buyer relationships and drive enterprise development. Over 300 corporations use BlueConic to unify knowledge into persistent, individual-profiles, after which activate it throughout buyer touchpoints and programs in assist of a variety of growth-focused initiatives, together with buyer lifecycle orchestration, modeling and analytics, digital merchandise and experiences, audience-based monetization, and extra.
