Delimex, scrumptious, contemporary and genuine Mexican avenue meals, is redefining the frozen aisle with assist from client insights. With the Frozen Snack Class being a $6B class and Mexican impressed snacks being a considerable amount of that development,* The model listened to its followers and made adjustments to encourage authenticity. Starting this month, the model is debuting refreshed packaging, enhanced flavour and practically double the taquito filling for the superbly balanced chunk of crispy, savoury tortilla to filling ratio.
“As a model we’re all about bringing daring, scrumptious flavour to life’s dullest moments,” mentioned Rachel Drof, Director Model Communications, Delimex. “We’re excited for followers to strive our new and improved product and expertise the golden crispy shell, melty cheese and shredded meat giving your senses a second to come back alive—and don’t overlook all of the cool toppings you dip your taquito into!”
With contemporary, genuine Mexican avenue flavours rolled up into crunchy taquitos which are able to eat in 2 microwaveable minutes, Delimex taquitos carry flavour to your mealtime, irrespective of if it’s a snack, mini-meal or the principle occasion.
Delimex, a mixture of “scrumptious” and “Mexican,” was based by a Mexican-born entrepreneur that introduced hand-held Mexican avenue meals to major avenue. Refreshed Delimex merchandise embody:
To have fun its Mexican heritage and the refresh, Delimex partnered with two genuine muralists, Ale Ballesteros and Raul Urias to create two murals in Dallas and Baltimore. The murals spotlight numerous types with Dallas that includes stunning Alejibres – Mexican Spirit Canines – and Baltimore showcasing the painted skeleton.
Beginning this month, the colourful new feel and appear of Delimex will likely be rolling out at retailers nationwide together with Walmart, Goal, Amazon, Kroger and extra. For extra info and to find Delimex merchandise go to www.delimex.com.
ABOUT THE KRAFT HEINZ COMPANY
We’re driving transformation at The Kraft Heinz Firm (Nasdaq: KHC), impressed by our Objective, Let’s Make Life Scrumptious. Shoppers are on the centre of every part we do. With 2020 internet gross sales of roughly $26 billion, we’re dedicated to rising our iconic and rising meals and beverage manufacturers on a world scale. We leverage our scale and agility to unleash the total energy of Kraft Heinz throughout a portfolio of six consumer-driven product platforms. As world residents, we’re devoted to creating a sustainable, moral impression whereas serving to feed the world in wholesome, accountable methods. Be taught extra about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn and Twitter.
* Sources: Mintel Report – Frozen Snacks, US, 2021
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