Alex Hesz has u-turned on his proposed transfer to Dentsu, the place he was because of take up the function of worldwide chief technique officer, and can as an alternative return to Omnicom as EVP chief technique officer.
Earlier than he introduced the Dentsu transfer in December 2021, Hesz had been international CSO of Omnicom’s DDB community, having moved up the ranks after becoming a member of an impartial adam&eveDDB ten years earlier. He left DDB in Might and was because of begin at Dentsu in a couple of weeks.
The information comes after a shift in technique at each holding firms. Dentsu is restructuring to convey its Japanese and worldwide operations collectively, whereas Omnicom is focusing extra on holding firm management – opening up a worldwide technique function for Hesz – whereas sustaining its key company manufacturers: DDB, BBDO, TBWA, PHD, and OMD.
As a part of Dentsu’s restructure, international CEO Wendy Clark misplaced her function. A former DDB Worldwide CEO, the charismatic Clark had been instrumental in bringing in a variety of expertise to the Japanese group.
Hesz made a pointed assertion: “I made the choice to affix Dentsu Worldwide, the enterprise technique, geography and management had been key components of my resolution. In the interim, all three basically modified, and although my function on the newly mixed Dentsu would likely have been an thrilling one, it was not one which match with my perspective on the trade’s course, in addition to my private and household life.”
Omnicom has introduced in different new management roles at holding firm stage, placing succession administration in place in addition to shoring up its holding firm credentials in step with its rivals. Daryl Simm was promoted to COO a yr in the past, Andrea Lennon was promoted to chief shopper officer, and Kathleen Saxton was recruited as chief advertising officer.
