Anyone’s doing fairly effectively at Dentsu Worldwide – presumably CEO Wendy Clark though there are different candidates, Merkle execs on earn-outs for instance – with a pay package deal of £13.5m. £7.1m in “remuneration”, £6.3m from “long-term incentive schemes” and a £100,000 pension contribution in line with Marketing campaign. Dentsu isn’t saying.
Clark, who joined from Omnicom’s DDB following a protracted advertising and marketing profession at Coca-Cola – definitely appears to have steered DI onto the correct path, piling its artistic supply into Dentsu X (binning the terrible denstsumcgarrybowen within the course of) and specializing in the most recent advert goldmine buyer expertise. Its media businesses, the inspiration of the group exterior Japan, don’t appear to be doing rather more than hanging in there, although, which can be a fear.
Operating a giant a part of a Japan-based empire is hardly a cakewalk for any outsider. Jerry Buhlmann, who got here from Carat, appeared to do a reasonably good job at DI with the purchase of efficiency advertising and marketing company Merkle most likely the spotlight.
Clark appeared an odd selection for what was then a primarily media agency-based enterprise. Charismatic, she definitely appeared to open shopper doorways at DDB though its courageous new mannequin for dealing with McDonald’s – a variation on the ‘higher, quicker, cheaper’ mannequin – solely lasted a few years. However she’s succeeded already in elevating the profile of Dentsu exterior its media heartland.
If she is, certainly, the fortunate recipient there’ll be gasps of envy elsewhere in adland. Poor previous Arthur Sadoun at Publicis will get by on €2.9m, which appears positively stingy.
