Patricia beforehand held the title of Editor from 2018 to 2021 earlier than stepping away for private causes.
In her new function as Writer, Patricia will lead the content material technique, execution and editorial place of the journal together with print, on-line and DSN’s a number of platforms and free assets. Moreover, she is going to assist DSN’s promoting and occasion sponsorship choices.
“The crew and I are extremely excited to welcome Patricia again to the group in her new function. Patricia’s connection to and deep information of the direct promoting channel will assist improve DSN’s mission and model promise to edify, educate and assist your complete direct promoting group now and into the long run,” stated Shelley Rojas, Chief Model Officer.
Moreover, Lisa Robertson will transition from Performing Editor to Editor working intently with Patricia and proceed to drive and execute DSN’s content material technique and initiatives.
“I’m thrilled to have the ability to return to Direct Promoting Information and work with such a devoted crew. I sit up for connecting and reconnecting with these within the channel to listen to your ideas as we proceed to be a supply, useful resource and thought chief in bringing you the information impacting the direct promoting channel,” stated White.
Congratulations to each Patricia and Lisa!
