In February, Mom’s first marketing campaign for Trainline persuaded us that rail journey doesn’t should be sophisticated or costly.
That declare is consistently up for dispute, so this new marketing campaign takes a safer route and enlists Craig David to speak concerning the environmental advantages of prepare journey. The singer has written a tune, “Higher Days,” with accompanying music video and an OOH marketing campaign to comply with.
Jo McClintock, VP model from Trainline, stated: “Taking the prepare as a substitute of driving creates 70% much less CO2 on common. With “I got here by prepare,” our ambition is to encourage higher selections for our planet and switch this phrase into brag for when folks attain their vacation spot.”
Omar El-Gammal, technique director at Mom, stated: “Environmental scare techniques have run out of monitor, there’s little level making folks really feel worse about their actions with out giving a constructive various. This marketing campaign provides a hopeful message concerning the affect a easy behavioural change could make. In a nutshell we need to transfer the talk on from ‘flight disgrace’ to a extra constructive ‘prepare brag’.”
MAA artistic scale: we’ll have to attend for the OOH
