Google’s John Mueller was requested in regards to the impression of fixing the writer’s identify on an article. John gave three items of recommendation in response to the query, (1) use writer annotations, (2) rewritten content material ought to use the brand new writer’s identify and (3) don’t randomly change writer names.
This was posted on Mastodon the place the query was “If I modify my current article’s writer profile, is it might have an effect on my search engine optimisation? I wish to change the identify of the writer and all of the issues.”
John didn’t say sure or no, however he replied “I would use the writer annotations to specify the first writer of the content material on a web page. If somebody rewrites the content material, use that identify. Do not randomly change the names, that does not assist anybody.”
I imply, significantly, use the writer’s identify that wrote that piece of content material. Why attempt to trick Google? Why play video games? What am I lacking right here?
Why are you altering the identify of the writer to another person if that particular person didn’t write that piece of content material? Solely change it, if that new particular person up to date the piece of content material in a big method.
Do not say you will not replace the writer when it is sensible to replace the writer out of concern of dropping Google search rankings.
Discussion board dialogue at Mastodon.
