A examine carried out by Advertising Brew and an API referred to as Pushshift resulted in some fairly odd findings concerning which subreddits allowed adverts and which of them didn’t.
The findings. The outcomes are primarily based on the API pulling knowledge from the highest 2,500 hottest subreddits. They present that regardless of spending the final decade attempting to deal with brand-safety considerations, their precise method is extra cautious, which makes the platform appear unpredictable and inconsistent.
The place Reddit doesn’t enable promoting. These are well-liked subreddits the place Reddit doesn’t enable adverts.
- r/mileycyrus
- r/mensrights
- r/daftpunk
- r/floridaman
- r/mensrights
- r/mdma
- r/islam
- r/israel
- r/redhotchilipeppers
- r/melancholy
- r/archerfx (a group devoted to a well-liked animated tv present)
- r/ska
- r/stopsmoking
The place Reddit does enable adverts. Some subreddits that have been allowed to run adverts included political and alcohol matters.
- r/alcohol
- r/crypto
- r/faith
- r/politics
- r/neutralpolitics
- r/ukpolitics
- r/canadianpolitics
Some adverts. Weirdly sufficient, these subreddits have been labeled as generally permitting adverts.
- r/americanpolitics
- r/internationalpolitics
- r/liberal
- r/conservative
What Reddit says. Reddit spokesperson Amanda Geraldo mentioned that each new subreddit is labeled no_ads till it goes by way of a “handbook human evaluation” to gauge if it’s thought-about secure. She additionally mentioned subreddits labeled as some_ads require advertisers to “opt-in or opt-out of promoting” and are thought-about “expanded stock.”
Why we care. Reddit is anticipated to surpass $522 million in advert spend by 2023. For perspective, Twitter is anticipated to herald $5.58 billion this yr. Regardless that they’re on the smaller finish of the spectrum so far as advert platforms go, there’s nonetheless a variety of potential upside. If you happen to’re an advertiser trying to run adverts on Reddit, concentrate on the place your adverts might or is probably not allowed.
New on Search Engine Land
About The Creator
Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising and marketing, an MBA and a penchant for true crime, podcasts, journey, and snacks.
