Tuesday, September 5, 2023
HomeMarketing AutomationDotdigital and Provenance companion for sustainable advertising and marketing options

Dotdigital and Provenance companion for sustainable advertising and marketing options


At Dotdigital, we’re dedicated to offering options that not solely empower your advertising and marketing efforts but in addition align together with your sustainability values. That’s why we’re excited to announce our new partnership with Provenance, a worldwide chief in sustainability advertising and marketing expertise. By this collaboration, we intention to assist retailers of their sustainability efforts and assist customers make knowledgeable, environmentally pleasant selections.

Partnering for sustainable advertising and marketing

Provenance is on a mission to provide customers the data they should make shopping for choices that profit each folks and the planet. Their modern platform helps retailers share credible, reliable social and environmental affect particulars the place it issues most – on the level of sale.

As the primary (and solely) carbon-neutral cross-channel advertising and marketing automation platform on the market, we’re an ideal match for Provenance’s values. We’re additionally ISO-14001 accredited – which implies we meet the Worldwide Normal Organisation’s necessities for environmental administration methods. This makes Dotdigital the go-to alternative for sustainability-minded manufacturers seeking to cut back their carbon footprint.

Tink Taylor, Founder & of Dotdigital, mentioned it greatest, “I’m all the time supremely impressed by the Dotdigital committees equivalent to DotGreen, DotDEI and DotWellbeing. It’s our workers’ voices who push initiatives like turning into carbon-neutral and ISO-14001 licensed ahead. And it retains Dotdigital striving for a extra optimistic affect socially and environmentally. We’re very proud to be the primary and solely carbon-neutral advertising and marketing automation platform.”

Jessi Baker, Founder & CEO of Provenance, added: “Collectively, we’ll assist firms on their path to sustainability, aiming for a future the place each buy helps folks and our planet.”

Working collectively for a greener future

Our partnership with Provenance is all about serving to customers make greener, extra sustainable selections. We’re becoming a member of forces to assist retailers which are severe about their sustainability claims and environmental duties. This implies serving to firms use advertising and marketing expertise that matches their mission and nudges prospects towards extra moral buying choices. Collectively, we’re paving the way in which for knowledgeable, earth-friendly procuring selections. Maintain your eyes peeled for extra information, suggestions, and insights about this thrilling partnership. As a workforce, we’ll make an actual distinction for folks, the planet, and the world of digital advertising and marketing.

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