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Dotdigital’s Hack Week 2023


Hack week is an annual fixture right here at Dotdigital. Because the 12 months winds down, the Product and Expertise groups take outing to create, innovate, and experiment. We goal to push our platform in new instructions and to plant the seeds of options that may sooner or later be a part of the Dotdigital product. 

Collaborate to innovate

Within the lead-up to hack week, any workers member can pitch an thought. These concepts would possibly take inspiration from our roadmap, contain attempting out an rising expertise, or just goal to resolve a ache level. Some years have a theme; this 12 months, groups have been inspired to construct each for and with AI. 

Hackers – together with engineers, knowledge scientists, and QAs – type small teams and undertake these concepts, or provide you with their very own schemes. Every group has 4 days to work on their challenge and put together a brief video presentation. Judges are appointed from throughout the corporate to choose their winners in three classes (most wished, most modern, and greatest video). There’s a stay viewers vote in two additional classes (greatest staff title and greatest hack). 

2023 noticed an distinctive crop of hacks with some very spectacular movies. Let’s get to it.

Most wished (and greatest hack)

Hack title: That feeling once you look down expectantly for the second half of your sandwich solely to realize that you just’ve already eaten it 

Crew title: HappierKat!

Hack Week 2023 marketing preferences update

The successful hack in essentially the most wished class takes knowledge submitted in surveys, pages and kinds and shops this as perception knowledge. This unlocks numerous capabilities, equivalent to with the ability to customise the e-mail despatched to type respondents. By pushing submitted knowledge into an perception knowledge assortment, we are able to additionally use this knowledge in program resolution nodes to set advertising preferences, primarily based on checked values within the submission.

In addition to being picked by the judges, Crew HappierKat additionally noticed off robust competitors to be voted greatest hack by the viewers. 

Finest video

Hack title: GPTranslatortron: Automate translations for inapp assist, app translations, marketing campaign translations, and even perhaps chat 

Crew title: Misplaced in Translation

Hack Week 2023
Hack Week 2023 Dotdigital platform

Our platform is already accessible in 15 languages, however can we use WinstonAI to automate translation as we add extra options? Even higher, can we provide translation for the textual content that retailers enter into Simple Editor? Can we allow translation in chat threads? GPTranslatortron delivers a convincing Sure to all of those questions.

Most modern

Hack title: Dotdigital Automation Alchemists: Utilizing pure language to automate Program era utilizing GPT4, RAG, and customized fashions 

Crew title: Crew Automation Innovate (Crew AI)

Impressed by the concept program constructing might be automated to save lots of time and value, this hack explored the usage of retrieval-augmented era to show ChatGPT about our packages. The staff used Microsoft’s Azure AI Search platform to retailer and index vector embeddings, which then allowed WinstonAI to interpret a immediate containing a program description like:

At 1 pm on the day the contact is created, ship the message “Hiya there Common Kenobi you’re a daring one.”   

Finest staff title

That feeling once you look down expectantly for the second half of your sandwich solely to realize that you just’ve already eaten it

Arguably the longest and silliest staff title within the historical past of hack week, That feeling … sandwich swept the board with over 40% of the favored vote. 

Notable point out

Hack title: Watercooler Roulette 

Crew title: Tradition Catalyst

A worthy runner-up in the very best video class, this hack was all about staff bonding and morale for distant groups. A sequence of Slack messages immediate interactions and conversations between staff who won’t have the chance to fulfill in individual round a bodily water cooler.

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