Dyson Expands Hair-Care Line with Modern Styling Options

August 20, 2024

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Dyson has revolutionised the hair care business with its modern merchandise just like the Airwrap, setting a brand new commonplace for tech-driven styling instruments. Whereas beforehand recognized for vacuums and air purifiers, Dyson has now expanded its choices to incorporate hair care merchandise, additional disrupting the market and difficult rivals to innovate.

As well as, the model has launched its first-ever hair care merchandise, the Chitosan Pre-Type Cream and Put up-Type Serum, designed to enrich its current air-styling instruments. Formulated with chitosan, a pure ingredient derived from oyster mushrooms, these merchandise strengthen and defend hair with out leaving it stiff.

Moreover, they function triode know-how, which gives versatile maintain and prevents frizz, even in humid climate.

Moreover, the Chitosan Pre-Type Cream reduces frizz, enhances shine, and protects hair from warmth harm. When utilized to damp hair, it gives nourishment with a mix of pure oils and beeswax. The cream is appropriate for all hair sorts, and completely different formulation are accessible to cater to numerous textures and conditioning wants.

The Put up-Type Serum protects hair from humidity and maintains types for as much as 12 hours. It comprises amino acids to restore broken hair and hyaluronic acid to moisturise. This serum fits all hair sorts, together with coloured and chemically handled hair.

Amy Johnson, head of training, acknowledged, ‘We intention to simplify the styling course of. Extreme product use can harm hair and trigger types to deteriorate. Dyson’s concentrated method permits for exact utility, minimizing over-styling threat and making certain constant outcomes.

Subsequent, the model has launched new hair care merchandise and unveiled an up to date model of its Airwrap styling device. The brand new Airwrap options personalised settings for a extra tailor-made styling expertise.

The Airwrap i.d. is a brand new styling device that connects to the MyDyson app to offer personalised curling suggestions primarily based on consumer preferences. The app analyses hair kind, size, texture, type retention, talent degree, and styling targets to create a custom-made three-step routine. Priced at $599, the Airwrap i.d. can be accessible in a number of colours.

Dyson has launched three new attachments for its Airwrap styling device: a conical barrel for creating tighter curls, a Wave + Curl diffuser for enhancing pure waves and curls, and a Blade concentrator for smoothing hair with a centered airflow.

Dyson’s Chitosan Pre-Type Cream and Put up-Type Serum can be accessible on Dyson’s web site beginning Thursday, with a launch on Sephora’s web site in August. The Airwrap i.d., together with its new attachments, can even be accessible on Dyson’s web site starting August 26.

In a market the place innovation is vital, Dyson continues to set the tempo with its newest hair care and styling merchandise. Because the model expands its choices, customers can stay up for much more groundbreaking instruments that mix cutting-edge know-how with modern design, preserving Dyson on the forefront of the wonder business.