At this time marks a special occasion within the lifetime of E-mail on Acid. Again in September, we introduced we had entered an settlement to be acquired by Sinch. Since then, we’ve been patiently ready for the deal to shut. And now, it’s lastly right here – at present, we formally grow to be a part of the Sinch household!
We’re e mail geeks by and thru so the concept of bringing e mail perfection to a wider viewers is thrilling for us. And naturally, the sensation is mutual: Sinch brings extra communication channels, which can give e mail senders a a lot simpler path to go omnichannel and undertake extra messaging APIs. Don’t fear – we are going to proceed to dwell and breathe e mail by and thru. The E-mail on Acid product you realize and love will function as a standalone model, and our group stays laser-focused on serving to you get higher outcomes by pre-deployment e mail testing.
Should you’re fascinated with including new channels to your communications technique, although, we expect you’ll be excited to listen to in regards to the potentialities this new chapter will present.
The way forward for buyer communications
For the Pathwire portfolio, together with Mailgun, Mailjet, and E-mail on Acid, the Sinch acquisition was a pure subsequent step. These days, buyer communications occur throughout a spread of various channels, platforms, and units, and in a world the place related experiences are the norm, it made no sense for e mail to be siloed.
Including cellular messaging, voice, and video providers to your e mail expertise means you’re not simply specializing in the current of buyer communications – you’re additionally on the point of present the expertise the following technology calls for.
Taking your e mail technique to the following degree
Don’t fear – e mail isn’t going anyplace. It’s the very best channel for advertising and marketing ROI and has advantages no different medium can present. However no communications channel can stand by itself.
Right here’s how incorporating messaging and conversational APIs into the combination will help increase your attain and enhance your buyer expertise and conversions.
New heights to your advertising and marketing campaigns
There’s no one-size-fits-all in the case of prospects. With almost 20% of Individuals receiving over 50 emails a day, it’s important to mix your campaigns with extra touchpoints, one thing now you can do by Sinch’s messaging and conversational APIs.
Take into consideration your newest marketing campaign. You would possibly’ve promoted your latest product or supplied a terrific deal to thank your prospects for his or her belief throughout this previous 12 months. Now take into consideration how a lot additional that marketing campaign might’ve gone in the event you’d despatched your viewers a final name for the deal through textual content message. Or in the event you had linked a chatbot to deal with a number of the commonest transport or supply FAQs.
At the moment, your success comes right down to offering a best-in-class buyer expertise and making it simple to your subscribers to finish their purchases. By incorporating extra channels to your present e mail technique, you’ll have the ability to ship extra focused and efficient messaging based mostly in your customers’ most well-liked type of communication.
Superior capabilities to your transactional messages
Offering a terrific expertise post-conversion is essential to what you are promoting’ success and transactional notifications play an enormous position at this stage of the shopper journey. From 2FA and identification verification to order or transport confirmations, transactional messages are important for the day-to-day operations of all types of companies world wide. And whereas e mail continues to be the popular channel for these kind of notifications, customers now anticipate manufacturers to offer these updates throughout quite a lot of channels.
Simply think about the probabilities: order affirmation emails that permit customers to click on by to a chatbot for steady cargo monitoring; person choice facilities that allow prospects to choose between SMS or e mail for supply standing updates; and even triggered emails with a hyperlink to a flash name verification when signing up for providers that require extra validation.
Sinch’s messaging and conversational APIs open a world of potentialities to your transactional messages, particularly at a time the place provide chain points imply surprising disruptions and a rise in buyer assist points for a lot of companies.
Prepare to rework your buyer expertise
Integrating a spread of channels comes with its personal set of challenges, however at Sinch, you’ll get the specialists of the best caliber to information you. Should you’ve been considering including new communication channels to your repertoire, you possibly can attempt Sinch free of charge right here.
Need to study extra in regards to the Sinch household? Discover the Sinch portfolio additional and begin mapping the way you’re going to take your buyer communications to the following degree in 2022.
Creator: Will Conway
Will Conway is the CEO of Pathwire, the communications service supplier serving to manufacturers construct significant connections with their prospects. The Pathwire household consists of Mailgun, Mailjet, and E-mail on Acid.
Creator: Will Conway
Will Conway is the CEO of Pathwire, the communications service supplier serving to manufacturers construct significant connections with their prospects. The Pathwire household consists of Mailgun, Mailjet, and E-mail on Acid.
