Podcasts have grow to be more and more common through the years for a wide range of causes. As extra folks work at home, listening to podcasts helps them really feel like they’re part of a dialogue amongst pals. Podcasts are additionally simply accessible and could be listened to wherever, whether or not you are on an extended commute or a fast jog.
As podcasts grow to be extra related, extra appear to be printed day by day — so should you’re occupied with beginning one, you are most likely questioning the right way to develop your podcast viewers and stand out above the remainder.
Happily, there are a lot of easy steps you’ll be able to take to develop your podcast’s attain. From leveraging electronic mail advertising and marketing to networking with different podcasters, rising your podcast would not must be a problem. Let’s discover a number of totally different duties you are able to do to search out your viewers.
- Submit your content material to each podcast app and listing.
- Have a target market.
- Add video to your podcast.
- Be energetic on social media.
- Community throughout the podcast group.
- Share older podcast episodes.
- Create a podcast trailer.
- Host a contest or giveaway.
- Arrange and arrange a web site.
- Leverage electronic mail advertising and marketing.
- Invite friends.
- Turn out to be a visitor your self.
- Make investments cash in adverts.
- Use podcast web optimization.
- Construct a advertising and marketing workflow.
- Embrace a Name-to-Motion.
Easy methods to Develop Your Podcast Viewers in 16 Steps
Whether or not you are a brand new podcaster constructing an viewers from scratch or a extra established podcaster making an attempt to develop your attain, listed below are some strategies it’s best to embrace in your advertising and marketing technique:
1. Submit your content material to each podcast app and listing.
In an effort to develop your viewers, your podcast must be obtainable wherever the listeners are. To get that sort of publicity, submit your podcast’s RSS Feed to each podcast listing you will discover.
Begin with platforms like Apple Podcasts, Spotify, and Google Podcasts since they’re the most well-liked platforms — however do not cease there. There are many smaller podcast platforms listeners use day by day, so it’s essential to submit your RSS Feed to these locations as nicely to draw as many listeners as doable.
Although submitting your podcast to all these totally different locations would possibly sound overwhelming, it is truly quite simple. Simply open an account and submit your podcast to every present by finishing a type. As soon as you’ve got carried out that, your present will mechanically replace on every platform each time you submit a brand new episode.
2. Have a target market.
Making a podcast you suppose everybody can get pleasure from might sound like a good suggestion, however podcasts and not using a area of interest are very troublesome to market — particularly in the event that they’re model new. As an alternative of making an attempt to have mass attraction, discover a clear focus in your podcast.
For instance, For Coloured Nerds is a weekly podcast that makes use of popular culture as a strategy to dissect totally different features of Black tradition. The podcast was so profitable it led to the hosts being picked up for one more podcast referred to as The Nod, which was tailored right into a TV present on Quibi.
3. Add video to your podcast.
Video continues to be a most popular format for a lot of shoppers, so it’s best to discover methods to include video into your podcast. A method to do that is to easily add a static picture to your audio file so you’ll be able to convert it to a video file.
One other manner is to movie your self recording the podcast together with your friends and co-hosts. It’s also possible to create brief video clips of standout moments out of your episodes. It doesn’t matter what you determine, at all times submit video content material to YouTube and apps like Instagram and TikTok.
4. Be energetic on social media.
Entice and have interaction together with your viewers on-line by responding to feedback on apps like Twitter, Instagram, TikTok, and Fb. For instance, Crissle West is without doubt one of the hosts of a podcast referred to as The Learn.
In between episodes she could be discovered on Twitter interacting along with her followers, posting about her favourite artists, and answering questions on episodes. The Learn additionally has a section that focuses on psychological well being, and Crissle will generally submit psychological well being recommendation on Twitter as nicely.
5. Community throughout the podcast group.
Be part of Fb teams, Reddit boards, and different on-line podcaster communities to community. In these digital areas, you’ll be able to reply questions, get helpful suggestions, contribute to dialogue subjects, and showcase your persona.
One other strategy to become involved within the podcast group is to attend conferences, exhibitions, and meetups geared in direction of podcasters and content material creators in your area of interest. Networking throughout the group will open doorways to new alternatives, aid you discover nice visitor audio system, and can aid you visitor on different podcasts.
6. Share older podcast episodes.
Selling your newest episode is essential, however you should not cease there. Give your older episodes a second life on-line by sharing older clips at any time when doable.
For instance, if there’s a matter trending on social media that you’ve got coated in an previous episode, share a clip from that episode that coincides with the trending dialogue. It’s also possible to make a compilation video of a few of your favourite moments from previous episodes and submit it on YouTube.
7. Create a podcast trailer.
In the identical manner film trailers can entice viewers to observe a brand new movie, podcast trailers can entice listeners to tune in. For the trailer, keep away from simply utilizing a snippet from a earlier episode.
As an alternative, get inventive and craft one thing that completely captures your podcast’s worth. You are able to do this by compiling a montage of clips or utilizing narration. Make sure you showcase your greatest moments and the largest friends you’ve got had on the present.
As soon as you’ve got created your customized trailer, submit it on all platforms — and pin the trailer to the highest of your profiles so it is the very first thing potential listeners see.
8. Host a contest or giveaway.
Few folks can resist the attract of free stuff, so contests and giveaways are one of many best methods to draw an viewers to your podcast —however bear in mind that some folks will solely have interaction together with your podcast for the possibility to win one thing and will not stick round after the competition or giveaway is over.
To make the competition work in your favor, have listeners go away critiques or generate buzz about your podcast for an opportunity to win.
For instance, announce the giveaway in your present and on social media. Inform your listeners to depart critiques about your podcast on platforms like Apple Podcasts and Google Podcasts, — then you’ll be able to decide a random reviewer to win. Even when that individual by no means tunes in once more after successful the prize, their favorable assessment will final ceaselessly.
9. Arrange and arrange a web site.
Your listeners will probably solely take heed to your podcast on their favourite platforms, however having a web site can nonetheless assist your podcast develop its viewers. An internet site will give potential listeners the chance to search out your web site, take heed to a pattern of an episode or two, and browse what your podcast is about earlier than deciding to decide to listening totally.
Be certain to make use of web optimization to spice up your web site in search outcomes. To do that, create a novel web page in your web site for each new episode. Then add notes and a whole transcript of your episode to the web page. Use key phrases within the notes, descriptions, and wherever acceptable.
10. Leverage electronic mail advertising and marketing.
One other perk to having a web site is that it could accumulate electronic mail addresses you’ll be able to ship advertising and marketing content material to. Add enroll packing containers on the finish of every weblog submit and to your social media profiles, or you’ll be able to overlay the complete web site to get your followers electronic mail addresses.
Upon getting that info, you’ll be able to ship electronic mail notifications at any time when a brand new episode drops or ship a weekly publication. Do not be afraid to get inventive. For instance, should you run a podcast about comedian books, you’ll be able to ship listeners an electronic mail recommending a brand new Marvel movie hitting theaters.
11. Invite friends.
Interview friends who’re inside your area of interest with the intention to expose your content material to their viewers. Your visitor will probably take to social media to advertise their look in your podcast, leading to free advertising and marketing.
You additionally haven’t got to ask well-known celebrities or high-profile influencers. Although friends with a big fanbase are helpful, anybody with an excellent story that matches inside your matter could make your podcast stand out. Simply ensure you’re ready with good questions and a subject of dialogue.
12. Turn out to be a visitor your self.
You have networked throughout the podcast group and have had friends in your platform, so why not use the connections you’ve got made to grow to be a visitor your self? Should you’re not being invited organically then attain out to exhibits you suppose you’ll be able to add worth to.
If you do that, put together an elevator pitch that explains who you might be, what you do, and why you would be a wonderful visitor. And as soon as you are a visitor, remember to advertise your podcast, social media, and web site.
13. Make investments cash in adverts.
The methods I’ve listed all have the potential to develop your channel over time, however in order for you faster outcomes you also needs to leverage paid promoting. For instance, you should purchase advert house on one other podcast that’s much like yours.
Should you go this route, buy house on about 4 episodes to get sufficient publicity. It’s also possible to buy Google and Fb Adverts to spice up visibility.
14. Use podcast web optimization.
I discussed utilizing web optimization in your podcast’s web site, however podcast web optimization is simply as essential. Since podcasts are an audio medium, there aren’t a complete lot of web optimization alternatives — however there are nonetheless a couple of to reap the benefits of.
Embrace the names of any friends, subjects, or occasions in your episode that may seize listeners’ consideration after they’re looking out podcast directories. You also needs to embrace phrases and phrases in your description and headlines that listeners would kind into search engines like google and yahoo.
15. Construct a advertising and marketing workflow.
Create a guidelines to comply with every time you publish a brand new episode. It will aid you keep constant in your advertising and marketing efforts and guarantee each episode is getting the identical likelihood to flourish on-line.
Over time, you’ll be able to refine your advertising and marketing circulation as you determine what works and what would not. Listed here are some duties to incorporate in your workflow:
- Craft promotional posts, graphics, and movies for TikTok, Twitter, Instagram, and Fb.
- Ship media kits with social media posts and duplicate to friends to allow them to simply promote the episode.
- Publish a weblog submit to the web site with the episode’s description and transcription.
- Add the most recent episode to your electronic mail signature.
16. Embrace a Name-to-Motion.
Sooner or later in each podcast episode it’s essential to embrace a name to motion. A CTA is a request for listeners to do one thing. Most podcasts usually have them originally and finish of every episode. Your CTA ought to be attention-grabbing but additionally brief and easy. Listed here are a couple of examples:
- “Keep in mind to comply with [Podcast Name] on Instagram, Twitter, and TikTok for the most recent information relating to episodes and contests.”
- “Be certain to hit the subscribe button if you have not already so you may by no means miss an episode.”
- “Go to our web site so you’ll be able to subscribe to our publication and get the most recent updates on our present straight to your electronic mail.”
As soon as once more, at all times embrace a CTA in each podcast episode, the truth is — make it part of your advertising and marketing workflow.
It looks as if a brand new podcast is airing day by day, however the following tips will assist your podcast stand other than the competitors. Now that what it’s essential to do, you are prepared to begin selling your podcast and rising your viewers.
