“Ecommerce Product Releases” is our weekly rundown of recent releases and updates from firms providing companies to on-line retailers. This installment addresses video commerce, ecommerce advertising and marketing, social commerce, cross-border funds, composable commerce, fraud safety, SMS funds, and provide chain administration.
Obtained an ecommerce product launch? E-mail releases@practicalecommerce.com.
Product Releases: November 20
Video commerce platform Bambuser launches in-video social promoting. Bambuser, a video commerce platform, has launched Social Promoting, enabling firms to create shoppable movies straight on social media. When a product is featured in a video, a product card seems on display with a novel store code, taking viewers on to the product element web page by merely typing the code within the chat. Social Promoting will initially launch on Fb, with different platforms coming.
Bambuser Social Promoting
Amazon says it’s going to run buying advertisements on Snap. Amazon mentioned it will enable Snapchat U.S. customers to purchase merchandise straight from the Snapchat app. The tie-up will allow prospects to buy straight from Amazon advertisements on Snapchat and take a look at with out leaving the app, per Amazon. Potential patrons would additionally see real-time pricing, Prime eligibility, supply estimates, and product particulars on choose Amazon product advertisements on Snapchat.
BNPL supplier Afterpay companions with ecommerce tech platform Rokt to increase advertisements enterprise. Rokt, an ecommerce post-sale advertising and marketing platform, has partnered with Afterpay, a buy-now, pay-later supplier. Leveraging Rokt’s know-how, Afterpay and its retail companions can ship focused promoting to prospects throughout checkout. In accordance with Rokt, this creates a extra partaking buying expertise, deepening buyer lifetime worth.
UPS introduces the Provide Chain Symphony Portal. UPS has launched the UPS Provide Chain Symphony Portal, which integrates provide chain elements right into a single platform. From real-time stock checks to data-driven efficiency monitoring and specialised healthcare modules, UPS Provide Chain Symphony syncs beforehand stand-alone UPS instruments, together with transport companies, international logistics and distribution, international freight forwarding, customs brokerage, provider administration, categorical vital service, mail improvements, and coyote logistics service.
UPS Provide Chain Symphony Portal
London-based Diginius launches app to streamline Microsoft Buying campaigns for Shopify shops. Diginius, a SaaS digital efficiency platform, has launched Diginius Purchasing for Shopify. In accordance with Diginius, the app streamlines Microsoft Buying administration for Shopify retailer homeowners promoting on Bing. Retailer homeowners can create a Microsoft Promoting account in-app, automate product feed syncing between the Shopify retailer and Microsoft advertisements whereas managing campaigns, and monitor promoting metrics.
Composable commerce platform Kibo broadcasts product enhancements. Kibo Commerce, a composable commerce platform, has introduced a sequence of product updates for purchasers and companions. Kibo assets now embody Kibo Academy with self-paced coaching movies and Kibo Companion Portal with new onboarding paperwork, coaching, demo movies, and go-to-market belongings. Kibo can be providing the flexibility to make use of Kibo Commerce free for 60 days. Customers can entry a free sandbox of Kibo’s composable platform and Kibo Academy movies.
Amazon to promote Hyundai vehicles. In 2024, auto sellers will be capable to promote autos in Amazon’s U.S. retailer, beginning with Hyundai. As a part of a multiyear settlement, Hyundai may also migrate its on-premises purposes to AWS, and AWS and Hyundai have carried out a program to coach Hyundai engineers in vital cloud expertise. Beginning in 2025, prospects who buy Hyundai autos can entry a hands-free Alexa expertise.
Transaction assure platform Vesta companions with Stripe for fraud safety. Vesta, a transaction assure platform, has partnered with Stripe to allow a complete fraud prevention and danger safety service that indemnifies retailers for losses from fraudulent transactions. Underneath the partnership, Vesta Cost Assure will incorporate Stripe Radar danger scores to supply fraud and income safety choices to extend transaction approval charges and thwart first-party and third-party chargebacks.
Vesta
Asia-based cost platform PingPong and fintech Modifi accomplice on B2B cross-border funds. Fintech Modifi has introduced a world B2B buy-now, pay-later performance in partnership with PingPong, an Asia-based cost platform in 200-plus nations. The collaboration will allow cross-border exporters and retailers to supply BNPL cost choices to their B2B prospects. Sellers can profit from on the spot bill funds. In the meantime, patrons get pleasure from a collection of adaptable and versatile cost phrases.
Amazon provides purchaser advantages to its offsite “Purchase with Prime” program. Final 12 months, Amazon launched Purchase with Prime to let retailers supply prospects Amazon’s checkout to Prime members. Amazon has added advantages whereby Prime members can view and monitor orders positioned via Purchase with Prime, each on Amazon.com and within the cellular app. Prime members can entry round the clock customer support via a reside chat characteristic on an order element web page and use the Prime returns course of.
B2B funds platform VerityPay introduces B2C funds with SMS integration. VerityPay, a B2B SaaS funds platform, is enabling companies to make funds by way of SMS straight into the digital wallets of their prospects, much like PayPal and Venmo. VerityPay’s SMS integration permits companies to switch funds and make funds with no need app installations, QR codes, or cost playing cards. In accordance with VerityPay, the SMS integration employs encryption and multi-factor authentication to guard each senders’ and receivers’ monetary information.
American Categorical to create “Door to Store Small” expertise for Small Enterprise Saturday. American Categorical has introduced that its 14th annual Small Enterprise Saturday on Nov. 25, 2023, will introduce a “Door to Store Small” augmented actuality expertise to assist get extra consumers via the bodily and digital doorways of companies. Bodily, blue door body installations will pop up in Chicago’s Magnificent Mile, Los Angeles’ Westfield Century Metropolis, and New York Metropolis’s Gansevoort Plaza. Built-in QR codes will drive guests to the AR expertise to browse hand-picked small enterprise merchandise.
American Categorical “Door to Store Small”
