Tuesday, November 15, 2022
HomeeCommerce MarketingEcommerce Product Releases: November 15, 2022

Ecommerce Product Releases: November 15, 2022


Here’s a record of product releases and updates for mid-November from corporations that supply companies to on-line retailers. There are updates on social commerce, buyer help, visible search, video commerce, stay streaming, product tagging, last-mile supply, and small enterprise financing.

Obtained an ecommerce product launch? E mail releases@practicalecommerce.com.

Ecommerce Product Releases

BigCommerce now integrates with Snap for service provider promoting. BigCommerce retailers within the U.S. can sync product catalogs with Snapchat advert campaigns. Retailers can leverage Snapchat’s numerous made-for-ecommerce advert codecs to showcase merchandise and make a personalised reference to shoppers to ascertain model loyalty and drive site visitors to their storefront.

Screenshot from BigCommerce site announcing partnership with Snapchat.

Snapchat for BigCommerce

Meta introduces new instruments for creators. Meta has introduced new methods creators can earn cash on Fb and Instagram. Creators can quickly make their very own digital collectibles on Instagram and promote them to followers by way of an end-to-end toolkit — from creation to showcasing and promoting. Meta is increasing the kinds of digital collectibles to incorporate movies and help for the Solana blockchain and Phantom pockets.

LiveChat launches OpenWidget. OpenWidget is the most recent replace from LiveChat Software program. This free and easy-to-install instrument permits ecommerce companies to enhance buyer satisfaction and improve earnings. The widget is suitable with well-liked ecommerce platforms, comparable to Shopify, BigCommerce, WooCommerce, and extra. OpenWidget provides a contact type, product playing cards, a often requested questions template, widget customization, and extra.

Amazon launches service provider money advance program. Amazon has launched a brand new financing program supplied by Parafin, a U.S.-based supplier of progress capital for sellers. The initiative permits eligible companies to entry funds from $500 to $10 million and can allow sellers to guard margins, develop new merchandise, develop stock, and handle money circulation. The financing ties the reimbursement to a portion of sellers’ future gross sales for a hard and fast capital charge.

Screenshot of Amazon's lending program web page.

Amazon Lending

Firework companions with Snowflake. To enhance its uptime and pace, Firework, a video commerce platform, has introduced a partnership with Snowflake, an information cloud firm. Firework will grow to be one of many first live-stream and short-form video suppliers powered by Snowflake. With Firework, manufacturers can carry video commerce capabilities to their digital properties, together with live-stream purchasing and short-form shoppable movies. By constructing its video ecommerce platform on Snowflake, Firework can ingest and retailer billions of information per day from numerous knowledge sources and pipelines throughout inner software databases.

Etsy launches search by pictures. Customers on iOS units can now use pictures to find gadgets on Etsy. Customers can faucet the brand new digicam icon within the search bar and add or take a photograph, and Etsy will floor visually related merchandise. The function makes it simpler for sellers to find and join with Etsy’s built-in base of practically 90 million consumers worldwide. The beta is at the moment obtainable for iOS customers solely.

YouPay launches cart sharing app for U.S. Shopify shops. YouPay, a cart-sharing app for Shopify, has introduced its launch into the U.S. market. Instantly obtainable for set up on Shopify shops within the U.S., U.Okay., Europe, and the Asia Pacific Area, YouPay permits consumers to finish their cart and create a non-public, shareable hyperlink for fogeys, relations, or mates to view and pay on the checkout.

Screenshot of the YouPay home page.

YouPay

YouTube introduces Reside Q&A. YouTube is introducing Reside Q&A to make stay streams extra interactive. Reside Q&A facilitates question-and-answer periods in a stay chat throughout streams and premieres from the Reside Management Room. With Reside Q&A, customers can extra simply construct a neighborhood whereas replying to on-topic questions by viewers.

PayPal and Venmo to combine with Apple’s Faucet to Pay. PayPal is working with Apple to boost choices for retailers and shoppers. Leveraging Apple’s Faucet to Pay know-how, U.S. retailers will quickly have the ability to settle for contactless debit or bank cards and cellular wallets, together with Apple Pay, utilizing an iPhone and the PayPal or Venmo iOS app. PayPal is including Apple Pay as a cost choice in its unbranded checkout flows on service provider platforms, together with the PayPal Commerce Platform. In 2023, U.S. shoppers can add PayPal and Venmo network-branded credit score and debit playing cards to Apple Pockets and use them anyplace Apple Pay is accepted.

Amaze acquires Spring to speed up creator commerce. Amaze Software program has introduced the acquisition of Spring, a merchandising platform. The mixed core capabilities will present manufacturers and creators with an expanded toolset to assist them have interaction extra authentically with shoppers and create merchandise and merchandise. Lately launched creator instruments embody expansions of YouTube, TikTok, and Meta social commerce integrations, the Sam’s Membership Picture and Customization platform, and SpringMark, which may defend and handle creator’s designs.

Screenshot of the Amaze home page.

Amaze

YouTube to launch Go Reside Collectively. With YouTube’s new Go Reside Collectively, creators can invite visitors to stay stream. Creators can schedule a stay stream with a visitor from a pc (by way of Reside Management Room) after which go stay from a cell phone. The function is obtainable to a choose group of creators, however it can broaden quickly.

Meta introduces Product Tagging API for Instagram Reels. Following the discharge of product tagging in feed, Meta has expanded product tagging in Instagram Reels by way of the Product Tagging API and third-party associate platforms. Enabling product tagging by way of the Instagram API reduces friction by assembly sellers of their workflows. Utilizing product tagging in Reels permits manufacturers to drive product discovery with short-form movies. This performance is totally built-in with companions, together with Sprint Hudson, Hootsuite, Later, Sprout Social, and Sprinklr, and is now obtainable for integration by some other content material publishing API associate.

ProShip provides Higher Vehicles for multi-carrier delivery platforms. Higher Vehicles, a regional last-mile parcel platform, and ProShip, a multi-carrier delivery software program, have introduced an integration that permits all present and potential ProShip clients to make the most of Higher Vehicles’ strategic regional supply community throughout the Midwest, Northeast, Southeast, and Texas. Higher Vehicles focuses on next-day and two-day parcel delivery to residential clients. Main retailers, success corporations, and third-party logistics corporations comprise its fast-growing buyer base.

Screenshot of the Amaze home page.

Higher Vehicles

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