Through the years, we’ve put collectively fairly a group of electronic mail advertising and marketing designs from all kinds of B2C and B2B manufacturers. Now, we’ve curated some the most effective of these campaigns proper right here.
It’s true that electronic mail is at all times evolving. Design traits come and go, tastes change, and kinds exit of trend. (That’s why we needed to say “so lengthy” to a number of the electronic mail designs we’ve featured on this website.) However there’s one thing to be mentioned about good concepts and timeless design decisions.
We expect there are various of these on this assortment of electronic mail advertising and marketing design concepts that includes campaigns from some recognizable B2C manufacturers.
Have a look and discover some electronic mail design inspiration!
Summer season electronic mail advertising and marketing campaigns
In the summertime of 2016, we collected a bunch of sizzling electronic mail advertising and marketing designs that caught our eyes. They present how the correct mixture of snappy copy and beautiful visuals can create a really memorable electronic mail expertise.
Billabong
The technique used on this marketing campaign from trend model Billabong is true on level. It opens with content material that’s certain to intrigue the target market … surfers wiping out.
Then, it promotes its merchandise and features a countdown timer for an upcoming occasion the model was sponsoring. This promo is well-designed and constructed for encouraging subscriber engagement.
Bonobos
One other males’s trend model will get straight to the purpose with one in all its summer season electronic mail marketing campaign designs. Bonobos didn’t want to make use of copy to make a joke about what can occur if you’re midway by means of summer season. A relatable and humorous electronic mail background picture did the job.
Right here’s what the model used to show up the warmth on this electronic mail:
- Picturing a extreme tan line is a relatable and on-theme selection for a summer season electronic mail.
- The tongue-in-cheek CTA button “SPF 40” successfully ties collectively the 40% off sale objects supply and the tan-line imagery.
- Its design instantly relays the aim of the message – to supply the shopper one thing of worth – with out losing their time.
REI
Summer season means tenting for households and outside lovers in all places. REI used a collage of genuine imagery of actual co-op members (not inventory pictures) to get subscribers within the temper and get them dreaming about their subsequent journey.
Apart from the engaging design of this marketing campaign. REI can also be harnessing the ability of storytelling by way of electronic mail — each visually throughout the marketing campaign and teasing tales when prospects click on by means of for extra.
It additionally encourages subscribers to interact and share their very own tales on social media. That is an electronic mail designed to generate loyalty.
Whereas the main focus is on content material, not merchandise, REI’s crew is aware of that if individuals begin planning excursions, they’re going to wish to get some gear. What model do you suppose will likely be top-of-mind for his or her subscribers?
West Elm
What do furnishings and flip-flops have in widespread? Not a lot. However West Elm’s use of summer season imagery created a singular option to break up up a hero picture into clickable product-focused CTAs.
Customized product picks make this summer season electronic mail marketing campaign much more more likely to get clicks.
Evite
From picnics and barbecues to household reunions and pool events — summer season is a time for get-togethers. On-line invitation software Evite is aware of that very nicely, which is why it created this enjoyable, summer-themed electronic mail advertising and marketing design in 2018.
Flat, emoji-inspired icons and clear typography mix for a design that’s easy however memorable.
Journey promotional electronic mail from JetBlue
Airways use electronic mail as an vital communication channel. As of late, they typically embrace dynamic content material with updates and details about your upcoming journey.
Nonetheless, this JetBlue electronic mail from again in 2012 is all about selling air journey to unique areas. It shows fares from a particular location with conversational CTA buttons that beg to be clicked.
Right here’s what electronic mail developer Alex Ilhan needed to say about this electronic mail advertising and marketing design:
“From their easy navigation on the prime, simple to learn promos and hyperlinks to social media on the backside, jetBlue makes it tempting to plan your subsequent getaway earlier than their supply expires.”
Previous Navy’s electronic mail advertising and marketing design method
Admittedly, this subsequent electronic mail’s design is a bit dated, but it surely’s the essential format we wish to level out …
Structure is a strategic electronic mail advertising and marketing design resolution. Again in 2013, we famous how retail model, Previous Navy, used what’s often called the “F-shaped studying sample” in an electronic mail for teenagers’ clothes.
This sort of format helps the best way researchers discovered individuals in an eye-tracking examine initially scan internet content material. By putting an important graphics and data into that F-shaped sample, Previous Navy ensures subscribers get the message — even when they’re shortly skimming the content material.
Ulta and the S-curve electronic mail format
One other efficient electronic mail advertising and marketing design is the S-curve format. This elegant method is utilized by artists in addition to graphic designers and UX specialists.
The S-shaped movement of this electronic mail from magnificence model Ulta was the right selection for this marketing campaign. Discover how the product photographs and subheadings shift from left to proper relatively than being all left- or right-aligned.
The intent of the S-curve format is to maintain subscribers scrolling, drawing their eyes down the e-mail to discover extra. If you happen to’re studying this, it should have labored.
Spotify’s S-curve celebration and electronic mail personalization
It’s been a decade since Spotify (initially launched in Sweden) got here to the US. Again in 2012, it additionally used an S-curve format to create this quirky electronic mail advertising and marketing design celebrating a 12 months within the U.S.
Flash ahead a number of years, and we will see how Spotify leveled up its electronic mail advertising and marketing technique. The streaming service now makes use of information from its product to ship personalised suggestions to its customers. If you happen to’re a Spotify consumer, you’ve in all probability obtained year-end emails about what you listened to probably the most.
Chances are you’ll discover that these two emails appear to symbolize very totally different seems. Nonetheless, the primary electronic mail was from 2012 and the second from 2018. Rather a lot a couple of model’s fashion information can change in six years. Be sure that your electronic mail advertising and marketing design modifications with it!
Interactive electronic mail design for Halloween
Whereas the remainder of these examples are from B2C manufacturers, this marketing campaign proves that B2B firms can have enjoyable with electronic mail too!
A couple of years in the past, EmailMonks (now Uplers) launched an interactive and spooky electronic mail marketing campaign that received electronic mail geeks speaking about gamification.
The marketing campaign featured each animation and a carnival-style recreation that challenged subscribers to take out monsters. Most individuals aren’t anticipating an expertise like this after they open an electronic mail.
Whereas the sport didn’t work in Outlook electronic mail shoppers, the e-mail copy did notify subscribers of that truth and invited them to check out the sport in a browser as an alternative.
Doing darkish mode electronic mail design proper
Darkish mode emails have develop into a design development that you would be able to’t ignore. Many manufacturers are creating each darkish and light-weight mode variations in order that subscribers have a great expertise both means.
Designer Ben Clay of Motion Rocket selected this marketing campaign from Nike as a best choice in his round-up of darkish mode electronic mail design examples.
Ben says the simplicity of Nike emails helps the model simply change between darkish and light-weight mode.
“Nike’s electronic mail designs are at all times very clear and exact, of which I’m an enormous fan. It’s due to this that their electronic mail designs appear to translate seamlessly into darkish mode. Their unique designs are often black and white so the transition for them may be very easy.”
Be taught extra about taking up the darkish facet in our webinar, Designing Emails for Darkish Mode, which options insights and recommendation from three electronic mail builders.
Exterior-the-box eCommerce electronic mail design
Talking of sudden, relatively than going for a conventional format of grids, dwelling decor model CB2 designed this electronic mail with the look of a cool infographic.
Coincidentally maybe, the considerably crowded content material displays the e-mail’s theme of becoming extra into smaller areas.
Sure, it’s a promotion that’s pushing merchandise and inspiring on-line buying. However, it’s additionally content material that gives inside adorning suggestions for small areas.
This method provides worth that subscribers recognize, and the design makes the e-mail expertise enjoyable and fascinating.
Colourful client product launch
When Billie, a feminine razor model, introduced its new DreamPop line in 2018, they used colourful ’90s nostalgia and animated GIFs for photographs. The outcome was an eye-popping electronic mail advertising and marketing design.
The precise shade decisions to your electronic mail campaigns could make a giant distinction. However don’t neglect in regards to the significance of utilizing applicable shade distinction for electronic mail accessibility.
Casper’s product launch electronic mail design
Right here’s one other electronic mail advertising and marketing design for a brand new product announcement.
Casper is thought for its mattresses, but it surely’s actually a “sleep firm,” which is why it launched a singular bed room lighting product in 2019.
Because the animation beneath scrolls by means of the e-mail, you’ll see how subscribers expertise a hanging hero picture with a right away call-to-action to view a product video. Under the fold, the e-mail explains the merchandise with clear, benefit-focused copy that’s supported by a delicate animation and clear, monochromatic icons.
Need some recommendation on crafting clear and compelling electronic mail copy like this? Take a look at our webinar with ProWritingAid — Readability and Effectiveness: The best way to Write Nice Emails Each Time.
Native’s informative product launch
This electronic mail marketing campaign from the pure deodorant model, Native, is further recent. To announce a brand new system, the e-mail crew created an infographic that broke down the brand new deodorant by the numbers.
This electronic mail advertising and marketing design is clear and easy with loads of room to breathe. The infographic highlights all of the work that went into creating the product. However it doesn’t draw back from humor, making a joke about their “official armpit sniffers.”
Interactive slot machine from Clinique
Shoppers get so many eCommerce promotions of their inboxes that manufacturers are at all times on the lookout for one thing to assist their emails stand out.
Beauty model, Clinique, used an interactive method on this marketing campaign that took its prospects straight to Vegas.
The “spin-to-win” slot machine idea makes profiting from a promotion really feel unique as a result of it’s one thing prospects “gained” as an alternative of simply one other advertising and marketing electronic mail. Partaking in electronic mail gamification probably made Clinique’s subscribers extra invested on this marketing campaign.
Fitbit’s birthday electronic mail design
Birthday emails are a superb option to make a private reference to subscribers. Fitbit’s birthday electronic mail from a couple of years in the past stays on-brand by recommending wholesome methods to have fun.
The health tech model featured hand-picked content material that birthday girls and boys would possibly discover fascinating. Along with feeling acknowledged by the model, this electronic mail additionally serves to re-engage prospects with the product.
The Sew Repair fashion shuffle
When Sew Repair launched a brand new function in its cell utility known as Model Shuffle, they showcased the best way it really works with an animated GIF.
See the 2018 electronic mail advertising and marketing design in motion if you play the video beneath.
As electronic mail advertising and marketing evolves, this sort of performance doesn’t have to reside on a web site or cell utility. Chopping-edge manufacturers are creating interactive emails that permit shoppers do issues like this proper of their inboxes!
It’s a superb option to find out about subscribers’ preferences so you’ll be able to ship extra personalised electronic mail experiences.
Ebook writer takes a cue from Tinder
Again in 2017, singles in all places have been swiping left and proper on potential dates because of the success of Tinder. Penguin Random Home took that idea and received inventive with an interactive electronic mail design that includes romance novels.
Subscribers might browse titles and covers whereas selecting hunky characters who appealed to them.
We interviewed the model’s electronic mail advertising and marketing supervisor about this method. She defined that it was despatched to a particular section of subscribers at a particular time of 12 months … simply earlier than Valentine’s Day.
“The purpose of this electronic mail was to interact with subscribers on our checklist who’ve a choice for love books and introduce them to new romance titles. With this in thoughts, we bounced round some concepts and landed on an electronic mail in a courting app format that might invite subscribers to find their subsequent e-book crush. Since Valentine’s Day was arising, we thought that might be the right time to succeed in out to them with this messaging.”
As you would possibly anticipate, the e-mail crew noticed a pleasant bump in engagement with extra clicks than typical on this marketing campaign.
Beneath Armor’s welcome electronic mail
The welcome electronic mail sequence represents the beginning of an vital relationship with new prospects and subscribers. Beneath Armor nailed an vital facet of electronic mail technique … it’s all about their prospects, not their model.
The e-mail welcomes subscribers to the crew, however the message makes it clear that their mission is making you a greater, stronger athlete. Aspirational imagery evokes subscribers to get lively — whereas carrying Beneath Armor gear, in fact.
What the e-mail entrepreneurs at Beneath Armor realized is that welcome emails align with the shopper journey. Subscribers wish to accomplish one thing and choosing the proper athletic gear is a part of that journey.
Shutterfly’s product explainer electronic mail design
After you welcome new subscribers, it’s time to begin onboarding them with emails that assist individuals get probably the most out of your services.
Shutterfly did this fairly nicely with an electronic mail advertising and marketing design that explains not solely the advantages of making a photograph e-book — however simply how simple it’s to do. It helps potential prospects overcome apprehension and really feel empowered to create one thing with their instruments.
This electronic mail’s design has a really logical movement. It additionally makes use of copy and typography in an intuitive means that clearly and concisely explains what you’ll have to do to create a priceless household memento out of your finest digital pictures.
In our expertise, “Get Began” tends to be a really efficient call-to-action. In fact, you gained’t know for certain until you check what resonates finest along with your checklist.
Virgin’s privateness coverage replace
Messages notifying you of modifications to a model’s privateness coverage are usually among the many extra boring electronic mail experiences you. However Virgin Trains (which ceased operation in 2019) took a special route.
Take a look at the video of the animated electronic mail beneath.
A privateness coverage that’s clear and easy-to-read is completely on-brand for Virgin. The e-mail replace displays this trustworthy and lighthearted method whereas together with a easy however efficient animation.
Not many electronic mail entrepreneurs would go to these lengths to boost an earthly message with a singular design.
Exploring content material with the BBC
If you happen to’ve ever watched any of the BBC’s nature documentaries, you understand they’re superb. So, the emails selling BBC content material have to make your jaw drop as nicely.
The dramatic darkish theme and eery imagery invite you on an journey into the wild. However discover — the e-mail prompts you to “faucet” not “click on” the + icons to study extra. This marketing campaign was optimized for a cell viewing expertise.
Intelligent electronic mail PR from MeUndies
It could be powerful to seek out crazier, extra devoted followers than lovers of the Star Wars motion pictures. The oldsters at MeUndies discovered that out the arduous means in 2018.
After releasing underwear with a Star Wars print, the sudden inflow of site visitors crashed their eCommerce web site.
Nonetheless, the model used electronic mail advertising and marketing to confess their mistake and repair the general public relations fiasco. They made mild of the scenario by blaming the web site crash on “the darkish facet.”
The topic line for the e-mail? “The Loss of life Star Crashed Our Web site … However We Fastened It.“
The model’s electronic mail designers and builders created a sci-fi themed electronic mail full with a cool impact and the right Star Wars line to reference: “These are the underwear you’re on the lookout for.“
Taco Bell for the vacations
Nothing makes you’re feeling like Christmas as a lot as a stomach stuffed with crunch tacos, proper? No? Effectively, possibly that’s why Taco Bell employed an company to develop an interactive vacation electronic mail marketing campaign in 2017 that actually stood out.
Electronic mail subscribers might select totally different modes of transportation: jet pack, white elephant, or turbo-powered sleigh. Then they watch what occurs. Will they be capable of navigate their means by means of the Christmas chaos to be able to arrive at a Taco Bell restaurant?
This sort of electronic mail expertise is memorable sufficient that when vacation customers wish to cease for some quick meals, they could be extra probably to consider ordering tacos.
SoulCycle’s trigger advertising and marketing marketing campaign
SoulCycle used electronic mail advertising and marketing design to have fun Satisfaction Month in 2018.
The model delivered a message of inclusion and acceptance with this electronic mail advertising and marketing design. It contains rainbow-colored iconography and distinctive/conversational CTAs for every button. SoulCycle additionally connects the e-mail marketing campaign to social media exercise by highlighting the hashtag #AllSoulsWelcome.
You’ll discover, SoulCycle didn’t simply use the trigger for self-promotion. The model put its cash the place its advertising and marketing is by pledging to provide proceeds to a charity and serving to subscribers discover native occasions.
Discover about extra about utilizing trigger advertising and marketing in electronic mail technique.
Don’t let good electronic mail advertising and marketing design go unhealthy
Builders, electronic mail advertising and marketing specialists, and graphic artists put a variety of thought, time, and energy into electronic mail advertising and marketing designs.
When you’ve created the right electronic mail, ensure that perfection is what you ship to your checklist. Our electronic mail readiness platform was constructed to simplify the complexities of electronic mail advertising and marketing. That features making certain designs are accessible, photographs are optimized, and your campaigns render as anticipated on totally different electronic mail shoppers.
Be sure that your planning, creativity, and arduous work repay. Ship electronic mail perfection each time if you check each marketing campaign with Electronic mail on Acid.
In search of extra electronic mail advertising and marketing design concepts? We extremely advocate the gathering of recent electronic mail campaigns the oldsters at Actually Good Emails are curating.
Get the Inbox Insights 2022 Report from Mailjet by Sinch
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Creator: The Electronic mail on Acid Crew
The Electronic mail on Acid content material crew is made up of digital entrepreneurs, content material creators, and straight-up electronic mail geeks.
Join with us on LinkedIn, observe us on Fb, and tweet at @EmailonAcid on Twitter for extra candy stuff and nice convos on electronic mail advertising and marketing.
Creator: The Electronic mail on Acid Crew
The Electronic mail on Acid content material crew is made up of digital entrepreneurs, content material creators, and straight-up electronic mail geeks.
Join with us on LinkedIn, observe us on Fb, and tweet at @EmailonAcid on Twitter for extra candy stuff and nice convos on electronic mail advertising and marketing.
