With the elevated restrictions on third-party knowledge, extra manufacturers have began adopting buyer knowledge platforms (CDPs) to assist them get entry to first-party knowledge.
Nevertheless, knowledge assortment and segmentation are simply the primary few steps. And whereas CDPs are important instruments, manufacturers additionally want buyer engagement platforms (CEPs) like MoEngage to show this knowledge into insights for creating customized buyer journeys. This makes seamless integration between your knowledge and engagement platforms a key to delivering actually impactful buyer experiences.
To handle this, we’re excited to announce our integration with one more CDP, Microsoft Dynamics 365 Buyer Insights. This partnership will aid you orchestrate hyper-personalized buyer journeys for various cohorts created utilizing buyer knowledge.
Introducing our Integration with Microsoft Dynamics 365 Buyer Insights
Microsoft Dynamics 365 Buyer Insights and MoEngage’s insights-led engagement suite collectively make a successful mixture, which is essential for participating and retaining your clients.
Merely put, with this partnership, you should use Microsoft Dynamics 365 CDP and its analytics capabilities to gather buyer knowledge and section it into cohorts. These cohorts can then be despatched to the MoEngage Platform to execute buyer engagement in actual time.
Therefore, this partnership leverages the strengths of each platforms to determine an unmissable combo, no matter whether or not you’re a conventional or fashionable enterprise.
Use Case Examples for the Microsoft Dynamics 365 and MoEngage Partnership
Right here’s how totally different verticals can leverage the Microsoft Dynamics 365 and MoEngage partnership to their profit:
1. Banking, monetary companies, and insurance coverage (BFSI)
The largest problem plaguing the expansion of BFSI firms is incomplete onboarding. Research present that 40% of customers fail to finish their onboarding efficiently. Therefore, the first focus for firms within the {industry} is to assist clients end signing up, together with KYC completion and activation of digital companies.
How the Microsoft Dynamics 365 and MoEngage partnership helps BFSI manufacturers:
If you’re a BFSI model, then Microsoft Dynamics 365 will give you segmented buyer knowledge in line with attributes similar to incomplete KYC verification or inactivation of a service. You may then ship these cohorts to the MoEngage platform for additional evaluation and engagement. Utilizing MoEngage, you may create an omnichannel buyer journey for every section to supply a customized buyer expertise at each stage. Along with this, you should use predictive capabilities to open upsell and cross-sell alternatives by way of retargeting campaigns. And you are able to do this whereas holding buyer knowledge confidential utilizing our inbuilt options like PII Masking.
2. Retail and e-commerce
We’ve noticed that the associated fee to amass a brand new buyer within the retail and e-commerce {industry} is 7X greater than retaining an current buyer. Therefore the first targets of manufacturers within the {industry} are to foretell at-risk clients, scale back churn price, and get well former clients.
How the Microsoft Dynamics 365 and MoEngage partnership helps retail manufacturers:
If you’re a buying model, then Microsoft Dynamics 365 will aid you seize buyer knowledge utilizing its CDP capabilities and analyze predominant conduct traits of the customers to create cohorts, similar to ‘Misplaced Clients’ and ‘Dormant Clients.’ You may then ship these segments to the MoEngage platform. Put up this, you should use MoEngage to customise the client journey for every buyer cohort, predict clients prone to churn with the assistance of synthetic intelligence, diagnose causes for churn utilizing Person Path Evaluation, implement omnichannel engagement methods, and ship customized suggestions by Dynamic Product Messaging.
3. Media and leisure
Current research present that solely 18% of customers pay for subscriptions on the finish of the free trial. This implies the conversion ranges within the media and leisure {industry} are fairly low. Therefore, the first objective for entrepreneurs is to have interaction clients in a customized style and showcase the worth of a paid subscription.
How the Microsoft Dynamics 365 and MoEngage partnership helps media manufacturers:
If you’re a media and leisure model, then Microsoft Dynamics 365 will aid you attain buyer knowledge utilizing its CDP capabilities and supply segments similar to ‘Shoppers on Trial’, ‘Lively Shoppers on Trial’, ‘Dormant Shoppers on Trial’, and many others. You may ship these cohorts to the MoEngage platform. By MoEngage, you may personalize your messaging to attraction to totally different cohorts of customers, use synthetic intelligence to optimize campaigns by real-time suggestions, and establish subscription drop-off factors by funnel evaluation, all in all, to extend conversions and guarantee retention.
Conclusion
Conversion, engagement, and retention are a number of the high industry-wide challenges. And with out the proper tech stack backing you up, these challenges can be not possible to beat.
Collectively, Microsoft and MoEngage’s analytics and engagement capabilities give you a 360-degree view of your clients and actionable knowledge, utilizing which you’ll create hyper-personalized purchaser journeys to win over your clients and finally obtain what you are promoting outcomes.
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