Dentsu will not be standing nonetheless. Contemporary from folding all its artistic companies into Dentsu Inventive, it has employed Rob Chalmers, who has been CXO at Engine Inventive since 2019, as its personal CXO.
Chalmers left Engine in April, three months earlier than proprietor Subsequent 15 merged the company with ODD and relaunched it as House337. He joins his former boss, Ete Davies, who jumped ship in January and joined Dentsu as COO in March.
Rob Chalmers (left), James Morris
At Dentsu, Chalmers will oversee a sizeable buyer expertise crew of 90 (out of 400 in complete), constructed out of the previous Isobar and Whitespace company groups. He’ll report back to James Morris, the CEO of Dentsu Inventive EMEA & UK. Shoppers embrace Clarins, Shiseido, Asahi, Go to Scotland and the Royal Academy of Music.
Chalmers stated: “I’m an enormous believer in what Dentsu Inventive is constructing. Every thing I’ve carried out has concerned constructing new artistic capabilities to assist manufacturers remedy their subsequent huge drawback by way of expertise. To have that mirrored not solely within the company’s ambition for contemporary creativity, however in its present capabilities, numerous individuals and views is even higher.”
Morris stated: “Rob is an distinctive artistic entrepreneur who thinks by way of services to think about new issues. As a community designed for as we speak and what comes subsequent, there is no such thing as a higher expertise to guide our Expertise apply, create new markets and alternatives for our purchasers, driving measurable enterprise development and buyer worth.”
