In case you’re an influencer marketer, then you already know that numerous your time can get sucked into uninteresting or unnecessarily sophisticated duties. Utilizing an influencer advertising and marketing platform could make your job considerably simpler!
Nevertheless, bringing on an influencer advertising and marketing platform is not any small activity. They aren’t low-cost, and there are quite a bit to select from. After all, should you requested us we’d (very biasedly) say that Traackr is the very best influencer advertising and marketing platform on the market. Now we have the most important world influencer knowledge set, essentially the most thorough influencer discovery and vetting function, one-of-a-kind market benchmarking… all issues you possibly can study by scrolling on our web site.
So what sort of worth does Traackr really deliver to entrepreneurs that use it?
Beneath learn actual evaluations from actual entrepreneurs who use and love Traackr’s influencer advertising and marketing platform. And, if this text finally ends up convincing you, contact us. 😉
“What I like finest about Traackr is that the platform presents full performance. You’ll be able to seek for content material creators, but additionally run a full marketing campaign from the instrument – you possibly can observe potential attain, impressions, engagements, conversions, ROI knowledge, and extra. Traackr has helped us elevate how we arrange and run our campaigns. It has additionally helped us be extra knowledgeable in order that we are able to make higher choices on future campaigns.” — Meredith W, G2 Crowd Assessment of Traackr
Entrepreneurs Share What Makes Traackr the High Influencer Advertising and marketing Platform
Traackr makes influencer discovery and vetting extra environment friendly
“Traackr helps me to save lots of time whereas I analysis and choose influencers for varied worldwide campaigns. I like how I can simply see all of the stats from the influencers and that may assist with making faster choices.” — G2 Crowd Assessment of Traackr
Some influencer advertising and marketing platforms have a restrictive influencer database the place you possibly can solely uncover influencers on a sure platform or nation. With Traackr’s influencer advertising and marketing platform you possibly can seek for influencers in 71 international locations, 26 languages and 13 platforms, drilling down with:
- In depth influencer knowledge. Search by influencer socio-demographic standards akin to job title, gender, location, language, platform, follower depend, and engagement charge.
- Key viewers demographics. Discover influencers with audiences that align along with your goal by honing in on age, gender, language, ethnicity, location, pursuits, and model affinity
- In-depth content material search instruments. Shortly and simply sift via potential associate’s previous content material with Traackr’s key phrase search, or look by pursuits, hashtags, or model mentions.
- KPI benchmarks based mostly on historic knowledge. Acquire insights into how your model and opponents’ influencer content material is performing.
- Get proactive suggestions. Traackr presents automated suggestions of latest influencers speaking about your model, opponents, and key subjects of curiosity. It additionally lets you uncover influencers with comparable viewers demographics or comparable content material, in addition to individuals who comply with these influencers and have a big viewers.
“I actually just like the metrics Traackr reveals to check completely different influencer profiles, so you possibly can shortly examine if the profile matches your pursuits or not. I additionally like that you may search utilizing key phrases they used of their content material, so you could find new profiles simply.” — Carla M, G2 Crowd Assessment of Traackr
Traackr’s influencer advertising and marketing platform helps maintain groups aligned and arranged
“By getting everybody on the identical web page, utilizing the identical know-how, with clear entry to knowledge, all of us gained higher visibility into what works most effectively so we are able to confidently make investments extra.” — Barbara Mugica, Affiliate Director for Private Care Digital Advertising and marketing at Colgate-Palmolive Europe
For groups of all sizes it’s necessary to have all influencer particulars and knowledge in a single place. For a lot of entrepreneurs, Traackr serves as a sort of relationship administration know-how for his or her influencer partnerships. This helps them streamline activations, collaborate effectively and maintain info organized and clear.
So what varieties of knowledge and actions do entrepreneurs retailer in Traackr’s influencer advertising and marketing platform? Right here’s a brief listing:
- Relationship administration. Entrepreneurs like that Traackr permits them to section influencers by customized teams, to allow them to shortly discover the appropriate people for particular campaigns (they’ll group by subjects, tiers, archetypes, and so forth). Traackr additionally permits manufacturers to assign relationship possession to particular person group members and observe relationship levels — that is important, as a lot of influencer advertising and marketing is predicated on sturdy relationship constructing!
- Challenge administration. Typically influencer advertising and marketing campaigns can get messy, particularly once you’re engaged on a good deadline (which is sort of at all times the case). Traackr provides groups the choice to outline workflows so each teammate is aware of what to do, and who to get evaluations/approvals from. Entrepreneurs can even add notes to influencer profiles to trace actions and share priceless info with fellow teammates.
- Efficiency metrics and spend effectivity. All teammates have entry to the identical efficiency knowledge for every influencer and marketing campaign. They’ll additionally observe how a lot the group spent and report again on influence for every influencer — no higher technique to get smarter along with your spending!
“The perfect a part of Traackr needs to be the power to leap into every separate marketing campaign and see the precise progress of the marketing campaign and the outcomes at any given second. Working for an company is a vital profit when working throughout a number of manufacturers and campaigns at any given time.” — Nick G, G2 Crowd Assessment of Traackr
Traackr isn’t simply an influencer platform that optimizes collaboration throughout groups, it additionally streamlines influencer communication, making onboarding and managing influencers quick and environment friendly. What does that actually imply? No extra DMing influencers on a billion completely different platforms. Entrepreneurs can ship personalised emails to their influencers particular person and en masse, via Traackr. They’ll additionally ship notifications to influencers for brand spanking new campaigns and content material change requests/approvals, and even invite them onboard to new product seeding campaigns.
Tip: Traackr Studios streamlines product seeding with a touchdown web page outlining particulars of the gifting marketing campaign – influencers may even make product alternatives!
Traackr helps entrepreneurs perceive influencer advertising and marketing ROI
“Probably the most useful factor in regards to the Traackr platform is that it helps entrepreneurs spend money on the appropriate campaigns and packages that scale globally.” — Steven P, G2 Crowd Assessment of Traackr
An environment friendly influencer advertising and marketing platform offers you with the information you’ll want to make your influencer advertising and marketing spending extra environment friendly, maximize your ROI, and perceive the way you’re stacking up in opposition to your competitors.
“Having labored in social media for a few years, and having tried many platforms – Traackr undoubtedly presents essentially the most in-depth analytics and reporting that I’ve ever used. They work throughout all platforms, provide compelling aggressive knowledge, and have glorious customer support. Their worldwide capabilities are additionally improbable, that are essential when working for a worldwide firm.” — G2 Crowd Assessment of Traackr
Traackr makes it simpler for manufacturers to maintain influencer campaigns aligned with an organization’s methods and objectives by offering up-to-date knowledge on:
- Value effectivity. Traackr provides entrepreneurs quick access to value effectivity metrics (e.g. value per view, value per submit, and so forth.) in order that they know precisely who packs an even bigger punch with regards to ROI.
- Marketing campaign effectiveness. Entrepreneurs like that Traackr makes it simple to measure campaigns throughout all main social platforms. They’ll observe desired outcomes like consciousness, engagements, or conversions and drill into the content material and creators behind them.
- Program efficiency. For entrepreneurs at bigger manufacturers, they love that Traackr permits them to trace all KPIs and spend over time and throughout markets, manufacturers, classes, campaigns, marketing campaign varieties, influencers, platforms, and tiers. This enables them to watch the well being of their program and establish alternatives to optimize!
Final however not least, not many influencer advertising and marketing platforms can say that they’ve created a metric particularly for influencer advertising and marketing, however Traackr did simply that! In 2019, Traackr launched the Model Vitality Rating (VIT) to assist entrepreneurs higher perceive the efficiency of their influencer advertising and marketing campaigns and the right way to optimize. VIT offers all of the complexity in influencer advertising and marketing in a single metric. VIT can be utilized to find out the success of your ROI and spend, the efficiency of a submit or marketing campaign, and the place your model ranks amongst opponents. You’ll be able to study extra about VIT right here, or see which magnificence and vogue manufacturers are successful in influencer advertising and marketing efficiency (by VIT) right here.
Nonetheless eager to know extra? Try how these manufacturers use Traackr’s influencer advertising and marketing platform:
