Lead technology is maturing quick as a B2B advertising and marketing self-discipline, with new gamers driving greater requirements of output, a extra skilled method and a extra customer-centric and accountable ethos. That features the rising class of self service lead gen platforms, which allow entrepreneurs to handle their very own programmes as a part of a extra structured programmatic method. B2B Advertising has produced the primary authoritative overview of the distributors on this rising however important class in our Martech Vendor Highlight Report, launched final month. To mark its launch, Joel Harrison, Editor-in-chief, B2B Advertising spoke to Jordan Adams of specialist lead gen company Oneninefive on the evolution of lead gen.
Take a deep dive into the present state of lead technology, in addition to a full evaluation of 20 key distributors assessed and rated primarily based on 4 standards: market momentum, buyer focus, value vs worth, and challenge success. Wish to see the opposite distributors who made the reduce into our prime 5? Obtain your copy of the report right here.
Now accessible on-demand – “How To Select The Excellent B2B Lead Gen Platform Associate”
Did you miss it? Our newest webinar “How To Select The Excellent B2B Lead Gen Platform Associate” has now ended. However don’t fear! Now you can watch it on-demand right here.
