As anybody who works at ZoomInfo will let you know, we transfer quick and with objective. So it’s no shock that lower than two months after buying Refrain, a dialog intelligence platform, we labored rapidly to improve the combination between the merchandise.
These upgrades deal with three areas:
- Simpler entry to Refrain’ Momentum Insights function
- Automated transcription of calls from ZoomInfo Interact
- Extra correct information feeding into Refrain
The integrations assist income groups develop stronger prospect and buyer relationships, make higher choices, and win extra enterprise.
Extra Time to Collect Insights
Dialog intelligence gives reps with a deeper understanding of gross sales calls by recording, transcribing, and analyzing these conferences to ship AI-based insights. For instance, reps can look ahead to key phrases in conversations that traditionally point out a prospect is extra possible to purchase, whereas gross sales managers can higher coach their groups by reviewing name tendencies.
By combining Refrain’ options with ZoomInfo’s best-in-class information and automatic workflows, dialog intelligence can scale companywide and add rocket gasoline to go-to-market methods.
Analysis agency Forrester discovered that 57 % of B2B gross sales leaders meant to make investments extra on AI and automation instruments in 2021. With the assistance of this know-how, “sellers may have the time and house to conduct deeper buyer analysis, cull insights from information, and orchestrate extra significant interactions with their patrons,” Forrester analyst Mary Shea wrote.
Let’s look in additional element on the upgrades we’ve made to the ZoomInfo + Refrain integration.
Simpler Entry to Momentum Insights
In response to Refrain analysis, 57 % of gross sales reps don’t forecast their pipeline appropriately. That lack of knowledge can result in missed quotas and derailed firm income.
One key to enhancing these forecasts? An correct sense of your deal momentum — the pace at which you examine off gross sales course of milestones.
Refrain’ Momentum Insights function gives reps larger visibility of their total pipeline and particular person relationships throughout offers and accounts, letting them rapidly pinpoint whether or not they have the appropriate momentum to maneuver ahead.
As a part of our integration improve, Momentum Insights is now obtainable on ZoomInfo’s firm and contacts pages through the Refrain tab. Clients now can conveniently view this essential account relationship info immediately within the ZoomInfo platform.
Transcription of Interact Calls by Refrain
ZoomInfo Interact is our gross sales engagement platform that options an automatic gross sales dialer.
When clients of Interact and Refrain use the dialer inside Salesforce, recordings are saved in Salesforce and robotically despatched to Refrain for name transcription and evaluation. With a two-click integration, reps who use the Interact dialer can acquire useful perception from Refrain about prospect calls.
Extra Correct Information Feeding into Refrain
Beforehand, Refrain obtained B2B information from Clearbit. Naturally, we swapped out information sources after ZoomInfo acquired Refrain, and the advance for patrons is notable.
The switchover resulted in Refrain having 33 % greater information precision, which suggests extra correct info for reps to behave on. Refrain customers may even take pleasure in 10 instances sooner loading for information data, from 1.5 seconds right down to 150 milliseconds. As any gross sales skilled is aware of, seconds actually do depend.
Improve Your Pipeline’s Well being
Bringing Refrain’ capabilities into the ZoomInfo suite gives a strong tag staff of gross sales dialog insights and B2B intelligence. For gross sales groups, this mix builds pipelines at scale.
Our new upgrades to the ZoomInfo + Refrain integration present larger visibility under consideration progress and elevated pace to assist shut offers.
Should you haven’t checked out the advantages of ZoomInfo + Refrain, now is a superb time to take action. Don’t let your pipeline falter when there are instruments to make your gross sales course of run smoother.
