Meta has renamed their Fb Promoting Insurance policies to Meta Promoting Requirements to make them “as helpful, clear and clear as attainable.”
What’s altering. Nothing. Meta has made it very clear that they aren’t altering the scope of the insurance policies, nor are they asserting any new ones.
We’re not making any adjustments to the scope of those insurance policies or how we implement them, nor are we asserting any new insurance policies. As a substitute, our objective with this replace is to make it simpler for individuals and companies to entry and perceive our insurance policies.
Language and consolidation updates. Meta mentioned in some instances they’re updating the language for the insurance policies whereas in others they’ve streamlined or consolidated them. For instance, the Prohibited Monetary Merchandise and Providers coverage now encompasses a number of beforehand separate however associated insurance policies.
Dig deeper. Meta Promoting pointers will be discovered within the Transparency Heart. The Neighborhood Requirements function a baseline for the ad insurance policies. Advertisers should adhere to each to be eligible to run advertisements.
Why we care. Advertisers ought to adhere to all Meta promoting requirements and pointers. Failure to take action can lead to your ad account or profile being banned. Should you’re uncertain if a sure ad, copy, or touchdown web page meets the standards, evaluation the insurance policies in full earlier than launching your campaigns.
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About The Writer
Nicole Farley is an editor for Search Engine Land overlaying all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.
