Fb Ad Sizes and Specs for 2024 (Information)

Ahead-thinking ecommerce manufacturers are at all times looking out for brand new channels and methods to place merchandise in entrance of consumers. Through the years, we’ve seen many manufacturers have success branching out on conventional marketplaces like Amazon, Etsy, and eBay. However trendy marketplaces are continuously rising, and prospects are at all times discovering new methods to work together with manufacturers and find out about new merchandise. Promoting on Fb is without doubt one of the trendy marketplaces the place many manufacturers are discovering success, assembly customers the place they’re at.

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And it goes past really promoting on Fb. You’ll be able to use Fb as an promoting channel to push customers again to your branded Shopify website, the place you will have extra management over the expertise and relationship.

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Fb Ad sizes for 2022

Fb feed adverts sizes

Fb feed adverts suggest a decision of no less than 1080 by 1080 pixels and could be a most of 30 megabytes. The technical minimal requirement for measurement is 600 by 600 pixels with no most. ​​Fb helps picture ratios from 1.91:1 to 4:5, although provide adverts and adverts with inventory photographs require the 1.91:1 ratio.

So far as textual content goes, you’ll be able to have as much as 40 characters in your headline, 125 characters in your major textual content, and 30 characters in your description.

Fb feed adverts are the primary ad sort. Customers see these of their Fb feeds, combined in with posts from their associates, teams, and pages. Fb feed adverts may be nonetheless photographs, animated GIFs, or movies. This consists of panoramic pictures and 360-degree photographs.

Fb feed ad sizes at a look:

• Most file measurement: 30 MB
• Most picture measurement: 600 x 600 pixels
• Decision: no less than 1080 x 1080 pixels; no most decision
• Picture ratio: 1.91:1 to 1:1

Fb carousel adverts sizes

Fb carousel adverts additionally present up in customers’ information feeds. These Fb ad varieties embody a number of photographs or movies as an alternative of only one. The visuals are introduced in a gallery- or slideshow-like format, and you should utilize wherever between two and 10 photographs or movies.

The ad measurement necessities for Fb carousel adverts are much like Fb feed adverts. Pictures may be as much as 30 megabytes and movies as much as 4 megabytes, and they need to be no less than 1080 by 1080 pixels in decision. You’ll wish to stick with a picture ratio within the vary of 1.9:1 to 1:1. Movies should be no less than one second lengthy and may be so long as 240 minutes.

Different tips embody as much as 40 characters for the headline, 125 characters for the first textual content, and 20 characters for the outline.

Fb carousel ad sizes at a look:

• Most file measurement: 30 MB for photographs; 4 MB for movies
• Most picture measurement: 600 x 600 pixels for photographs; 120 x 120 pixels for movies
• Decision: no less than 1080 x 1080 pixels; no most decision
• Picture ratio: 1.9:1 to 1:1 ​​

Fb proper column adverts sizes

Fb’s proper column adverts don’t present up in the primary information feed. As a substitute, they seem on the right-hand aspect of Fb pages for desktop customers. Cell customers don’t see Fb proper column adverts.

A few of the identical ad measurement tips apply for Fb carousel adverts and proper column adverts. Meaning you’ll be able to have photographs as much as 30 megabytes or movies as much as 4 megabytes. You can too add as much as 10 visible property, however Fb will solely show the primary one for proper column adverts. The decision must be no less than 1080 by 1080 pixels, and movies may be from one second as much as 240 minutes.

There are some variations from Fb carousel adverts, although. The picture ratio in your proper column adverts must be 1:1. You’re restricted to 40 characters for proper column ad headlines, and there’s no house for another copy.

Fb proper column ad sizes at a look:

• Most file measurement: 30 MB for photographs; 4 MB for movies
• Most picture measurement: 600 x 600 pixels for photographs; 120 x 120 pixels for movies
• Decision: no less than 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Fb in-stream video adverts sizes

Fb in-stream video adverts additionally use the carousel format, besides these seem in customers’ Fb Reside feeds. In different phrases, when somebody is watching Fb Reside movies, your in-stream video adverts might seem after the consumer has been tuned in for no less than one minute. Not like proper column adverts, Fb in-stream video adverts seem just for cell customers.

You should use two to 10 movies on your in-stream video ad carousel, every ranging wherever from one second to 240 minutes. Movies may be as much as 4 gigabytes in measurement. The picture ratio must be 1:1, and also you additionally want a decision of no less than 1080 by 1080 pixels, although there’s no most decision.

Right here, you even have house for copy. This features a 40-character headline and 20-character description, and 125 characters for major textual content.

Fb in-stream video ad sizes at a look:

• Most file measurement: 4 GB
• Most picture measurement: 120 x 120 pixels
• Decision: no less than 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Be taught extra: Fb Video Adverts: Methods to Cease Scrolling Customers and Have interaction Them With Your Ad

Fb Market adverts sizes

You can too run adverts on Fb Market, which is the social community’s Craigslist-esque function the place customers can promote and browse gadgets on the market. Fb Market listings are free for customers, and advertisers may also pay to put their adverts on this part of the positioning.

Fb Market adverts share the identical measurement tips as in-stream video adverts: two to 10 movies, one second to 240 minutes every; as much as 30 megabytes for photographs and 4 gigabytes for movies; no less than 1080 by 1080 pixel decision (no most); and a 1:1 picture ratio.

You even have the identical tips for copy: 40 characters for the headline, 20 characters for the outline, and 125 characters for the first textual content.

Fb Market ad sizes at a look:

• Most file measurement: 30 MB for photographs; 4 GB for movies
• Most picture measurement: 600 x 600 pixels for photographs; 120 x 120 pixels for movies
• Decision: no less than 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Fb Instantaneous Articles adverts sizes

Fb Instantaneous Articles are exhibited to cell customers to be able to optimize the content material expertise. These Fb ad varieties are content-first and sometimes embody a good quantity of copy for customers to learn. That’s why they’re particularly optimized for cell customers—to make the content material simpler to digest and interact with from a smaller system.

The Fb ad sizes for Instantaneous Articles are much like different ad varieties. You’ll be able to have two to 10 photographs or movies, 30 megabytes for photographs and 4 gigabytes for movies. Movies may be wherever between one second and 240 minutes lengthy. You’ll want a 1:1 picture ratio and no less than 1080 by 1080 pixel decision.

Once more, you will have house for a headline, description, and first textual content. You have got the identical necessities as different varieties, 40 characters, 20 characters, and 125 characters, respectively.

Fb Instantaneous Articles ad sizes at a look:

• Most file measurement: 30 MB for photographs; 4 GB for movies
• Most picture measurement: 600 x 600 pixels for photographs; 120 x 120 pixels for movies
• Decision: no less than 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Be taught extra: Organising Shopify’s Fb channel for advertising and marketing

Fb Tales adverts sizes

Fb Tales are much like Instagram Tales—these posts expire after 24 hours, so customers can solely see them for a restricted time. Customers scroll by way of Fb Tales from the folks and pages they comply with, and so they see commercials intermittently.

Fb Tales, or Expandable Carousel, adverts have a most of three picture playing cards and you’ll’t use video. Every picture may be as much as 30 megabytes in measurement, with a width of 500 pixels. Fb recommends leaving no less than 250 pixels at each the highest and the underside of your picture to depart house for calls to motion and different in-app textual content. The picture ratio must be 1:1 and determination no less than 1080 by 1080 pixels. You even have 125 characters for major textual content.

Fb Tales ad sizes at a look:

• Most file measurement: 30 MB
• Most picture measurement: 500 pixels large
• Decision: no less than 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Fb assortment adverts sizes

Fb assortment adverts seem in customers’ information feeds and are ultimate ad codecs for ecommerce manufacturers specifically. These adverts take customers to a Fb Instantaneous Expertise, which is a full-screen in-app touchdown web page devoted to that includes your model and merchandise. Customers can store immediately from these touchdown pages.

Fb assortment adverts function a canopy picture or video plus three particular person product photographs—all of them share the identical measurement tips. Pictures may be as much as 30 megabytes—movies as much as 4 gigabytes—and have no less than 1080 by 1080 pixel decision and a 1:1 picture ratio.

You additionally get 40 characters for a headline and 125 characters for major textual content.

Fb assortment ad sizes at a look:

• Most file measurement: 30 MB for photographs; 4 GB for movies
• Most picture measurement: 600 x 600 pixels for photographs; 120 x 120 pixels for movies
• Decision: no less than 1080 x 1080 pixels; no most decision
• Picture ratio: 1:1

Be taught extra: Fb Pixel: Methods to Create Higher Fb Adverts for Extra Conversions

Shifting ahead along with your Fb adverts

Utilizing your on-line retailer as your mission management heart actually has its benefits. It’s simpler to handle all points of your corporation, you’ll be able to keep away from vendor restrictions, and you’ll seamlessly combine varied areas of your corporation for a clearer holistic image. Nevertheless, you continue to want to satisfy consumers the place they’re at, and that’s the place distribution channels like Fb come into play.

As we speak’s thriving ecommerce manufacturers exist on extra than simply their very own branded web sites. They’ve a multichannel strategy to constructing buyer connections and finally selling and promoting their merchandise. Promoting and promoting on Fb is only one avenue that on-line entrepreneurs can take.

Whenever you combine promoting on Fb with Shopify, promoting on Fb turns into quite a bit less complicated. You’ll be able to robotically sync your product catalog, promote your merchandise the place folks store, and handle the whole lot from inside your centralized Shopify dashboard.