Meta adopted up its rollout of the Fb Reels API (application-programming interface) in September with this week’s addition of Reels metrics to the Fb Video Insights API.
Builders can acquire and analyze the next Reels efficiency metrics for a Fb web page, for every particular person video over the lifetime of the content material: common minutes considered, feedback, performs, minutes considered, publish attain, reactions and shares.
Meta senior technical account supervisor Rolando Castanon stated in a weblog publish that the enhancement to the Video Insights API will likely be obtainable for the present model, in addition to all earlier variations of the Graph API, including that it’ll routinely turn into obtainable to builders with entry to the relevant APIs, and apps is not going to must be put by way of extra App Evaluate.
