Most individuals get uncomfortable when speaking about finance, budgets, and retirement — however not at FinCon. There, attendees eat, sleep, and breathe private finance. Every year, a whole bunch of self-proclaimed “finance nerds” make the pilgrimage to a brand new metropolis for FinCon and meet with like-minded colleagues to be taught, share, and develop their obsession. Attendees embody podcasters, bloggers, app builders, monetary consultants, TikTokers, authors, and YouTubers who’re all in search of new methods to advertise their private finance imaginative and prescient and broaden their attain to shoppers who’re in search of recommendation.
This yr, FinCon was hosted in New Orleans, which introduced an entire new taste to the occasion. The FinCon workers hosted dinner teams, networking occasions, and even introduced in a stay jazz band throughout the convention. Becoming, because the occasion was hosted proper close to the world-famous French Quarter.
Prime Tendencies at FinCon 2023
Keynotes this yr centered closely on more and more well-liked matters for monetary publishers, such because the emergence of AI, work-life steadiness, and progressive methods to monetize content material. Each keynote was full of a whole bunch of passionate people who got here prepared to have interaction, be taught, and take concepts dwelling with their keynote takeaways.
One of many main methods these content material creators have been monetizing their digital footprint is by teaming up with monetary providers firms as sponsors. Manufacturers attending FinCon are in search of distinctive influencers to affix their affiliate packages, particularly those that have a captive viewers within the model’s goal market. As soon as they‘re teamed up, monetary firms and their associates can work extra intently on what promotional actions have the perfect likelihood of success and on how these people could be pretty compensated for his or her efforts.
Every day, the entire model cubicles had been flooded with passionate monetary content material creators, who had been busy pitching their product providing and determining how they might work along with a mutually useful affiliate relationship. Most manufacturers attending FinCon have purpose-built affiliate administration platforms in place to have the ability to effectively onboard, monitor, report, and pay content material creators, whereas different manufacturers had been busy loading spreadsheets with names and manually producing UTM strings plus promo codes to correctly attribute their newly discovered affiliate companions.
Why TUNE Attends FinCon
We head to commerce exhibits like FinCon yearly to attach with monetary publishers to incorporate within the TUNE Community so we will facilitate introductions to our shoppers within the monetary vertical. We additionally go to fulfill manufacturers in search of extra environment friendly instruments to handle their rising affiliate packages and new methods to find partnerships that may stand the take a look at of time.
FinCon continues to be a tremendous yearly convention for private finance nerds and fintech manufacturers alike — and for firms like TUNE to fulfill new individuals and construct out partnerships. Every year, FinCon selects a brand new metropolis for the following convention. My first FinCon was in Austin, final yr was in Orlando, and this yr was New Orleans; subsequent yr, FinCon shall be going to Atlanta. Time to dam off October 23–26, 2024 to return see what all of the hype is about at FinCon ‘24 in Atlanta!
Writer
Connor is a Gross sales Government for TUNE who acquired his BA in Advertising and Worldwide Enterprise from Washington State College. He focuses his time and vitality with our lead-generation shoppers and enjoys rolling up his sleeves to unravel difficult technical configurements. Outdoors of labor he’s an avid snowboarder, surfer and crusing fanatic.
