By Phil Norris February 29, 2024
Once you consider a web site, you in all probability think about a homepage with a menu linking to varied classes and sub-pages.
However not each enterprise or creator wants a traditional multi-page web site. For a lot of, a long-scrolling, single-page web site could possibly be the right answer.
Which method is best for you? And in case you resolve to create a one-page web site, what essential components do you want to embrace?
Learn on to reply these questions (and extra)…
What’s a one-page web site?
A one-page web site is precisely what it seems like: a web site containing a single HTML web page, with no hyperlinks to extra pages (like a weblog, contact web page, or About Us web page).
These clutter-free, easy-to-navigate web sites are designed to offer simply the correct quantity of element to steer guests to take some type of motion, corresponding to:
- Shopping for a bodily or digital product
- Finishing a contact kind to obtain a worth quote
- Signing up for an internet occasion or course
That makes them an awesome match for companies and creators selling one kind of product or motion — like a photographer with a portfolio web site showcasing their finest work, or an on-line course creator promoting a single course.
As a result of they solely comprise a single web page, many one-page web sites don’t hassle with a navigation menu such as you’d discover on a traditional web site.
Nevertheless, it’s nonetheless potential so as to add navigational components to a single-page web site. It’s simply that when the customer clicks a hyperlink or menu button, they’ll immediately be transported to the related vacation spot on the web page, slightly than being despatched to a very totally different web page.
When to think about a one-page web site
Let’s think about the primary the reason why you would possibly select a one-page web site template over a traditional web site.
👍 One-page web sites might be just right for you if:
- Your content material suits naturally onto a single web page
- You need to showcase your skilled abilities via an internet portfolio
- You need web site guests to finish a selected motion (like shopping for a single services or products, or finishing a contact kind)
- You don’t have the time or price range to construct a full, multi-page web site
- Your services or products is straightforward sufficient to clarify in a single web page of content material
On the flip aspect, there are some eventualities through which a single-page web site nearly definitely isn’t the best match for you.
👎 One-page web sites in all probability received’t be just right for you if:
- You need to publish weblog content material to convey folks to your web site
- You’re planning to take a position closely in SEO (extra on this later)
- You promote a variety of services and products throughout a number of classes
- You need to construct devoted internet pages for various buyer varieties
- Your services or products is just too advanced to clarify on a single web page
- You need a scalable web site which you can simply broaden while you enter new markets, goal new clients, or launch new merchandise
Advantages of a single-page web site
By this stage, it needs to be clear whether or not or not a single-page web site is a viable answer for your enterprise. Now, let’s think about a number of the key benefits these stripped-back websites provide over traditional, multi-page websites:
Simple to navigate
Sick of aimlessly clicking round web sites to search out what you’re on the lookout for? So is everybody else.
Complicated navigation is an enormous difficulty for a lot of web sites, making it robust for guests to trace down related info. If they’ll’t discover that info, they’ll nearly definitely bounce — and so they in all probability received’t come again.
This isn’t such an issue for single-page web sites, the place the whole lot is laid out on one web page. No extra grappling with complicated navigation menus; you simply must scroll down to search out out extra.
It’s the best potential person expertise.
Clear person journey
One-page web sites are usually constructed round one motion — like persuading guests to purchase a single product or join a selected on-line course.
That makes for a easy, clear person journey the place you reveal extra info as potential clients scroll additional down the web page. It typically seems to be one thing like this:
- High of web page: Briefly clarify your provide and who it’s for.
- Center of web page: Introduce additional options and advantages.
- Additional down web page: Show social proof via testimonials and buyer evaluations.
- Backside of web page: Persuade the person to take motion via a “Purchase Now” button or a lead seize kind.
All of it feels very pure.
Cell-friendly expertise
Since late 2019, cellular customers have accounted for a minimum of 50% of whole world web site visitors.
That’s an enormous tick within the field of one-page web sites.
Why? As a result of cellular looking is constructed for scrolling — and that’s precisely what you get with a single-page web site.
With no advanced menus to navigate or hyperlinks to click on, they’re typically simpler to get round on cellular than their multi-page equivalents.
Larger conversions
Basic web sites are constructed round a variety of various objectives and actions.
As an illustration, think about a typical e-commerce retailer. At any given time, it would need guests to…
- Study concerning the group’s dedication to sustainability
- Apply for vacant jobs on the firm
- Join the model’s publication
- Observe the model’s varied social media channels
- Learn their newest weblog submit
…and that’s with out even mentioning the shop’s major, overarching objective of driving gross sales.
Against this, single-page web sites are usually laser-focused on driving a selected motion, which may also help them generate extra (and extra helpful) conversions.
Good for Storytelling
An astonishing 94% of customers agree that high-quality content material “tells a great story”.
Once more, single-page web sites thrive right here. They’ve a transparent begin, center, and finish (AKA the highest, center, and backside of the web page), which makes it comparatively straightforward to weave a compelling narrative.
It’s far more durable to attain the identical factor throughout a traditional web site with a whole bunch, and even hundreds, of pages and virtually infinite potential person journeys.
Drawbacks of single-page web sites
After all, a one-page web site isn’t a silver bullet assured to work for each enterprise kind. There are some vital drawbacks to the single-page method, together with:
Restricted website positioning potential
SEO (website positioning) methods rely closely on figuring out high-value key phrases, then focusing on them via particular person class, service, and product pages and weblog posts.
With a single-page web site, you’ve solely received — guess what? — one web page to play with, supplying you with far fewer alternatives for efficient key phrase focusing on.
Additionally, you’ll be able to’t reap the benefits of one of the crucial efficient website positioning ways: inside linking.
Inside linking is about enhancing the search efficiency of your most vital pages by linking to them from plenty of different pages.
Clearly, in case your web site solely contains a single web page, there’s no scope for inside linking.
Lack of flexibility
One other main disadvantage of single-page web sites: they provide you minimal scope for getting into new markets or focusing on new clients.
Why? As a result of they’re designed to advertise a single motion for a sure kind of buyer. When you department out to totally different actions and clients, they’ll turn into unworkable, quick.
After all, in case you’ve received no plans to step exterior of your present area of interest, this isn’t an issue.
But it surely’s inconceivable to say what your enterprise will seem like in 12 months or 5 years, and also you may not need to really feel like your web site’s holding you again.
Intimidating structure
Since you’ve received to include all of your helpful content material in a single place, one-page web sites typically look fairly… lengthy.
This is usually a little intimidating to first-time guests, who’re instantly introduced with a seemingly endless column of textual content and visible components.
In the event that they’re on the lookout for a selected piece of details about your services or products, they may not need to scroll down via a number of screens of content material to search out it.
6 important components of a one-page web site
Satisfied {that a} single-page web site is best for you? Listed below are six key components to tell your design:
A transparent aim
Step one when creating any web site or touchdown web page is to outline a transparent goal.
Are you promoting a services or products? Showcasing your expertise in a selected discipline? Selling an internet course or occasion?
Setting a aim helps to information the design and content material creation processes.
Logical, linear construction
If guests must continually scroll up and down the web page to search out all the knowledge they should make a shopping for choice, you haven’t constructed an efficient one-page web site.
Plan your construction to make sure would-be clients are sufficiently clued-up by the point they attain the underside of the web page.
Outstanding CTA
Consider a name to motion (CTA) as a signpost in your web site that tells guests what to do subsequent, like shopping for a product or signing up for an internet course.
Add CTAs in outstanding places all through your single-page web site, like this instance from instantaneous espresso model st33p:
Failing to incorporate clear CTAs can go away guests confused, which can possible hurt your conversion charge.
Product/service description
With out wishing to state the plain, it’s laborious to promote a services or products with out an ample description. Consider this part because the “pitch” on your services or products: why ought to folks purchase it?
Concentrate on advantages slightly than options. For instance, take a look at all the advantages in these copy samples from sleep know-how firm Somvai:
- “Somvai makes use of radar sensing to gently wake you up on the good cut-off date to make you really feel most energized”
- “You may inform Somvai when you want to be up by, and it will provide you with the very best nap inside that point”
- “Somvai will rhythmically pulse its lights so that you can observe along with your respiratory, serving to you go to sleep quicker”
That makes for a much more engaging “promote” than merely explaining that the product has flashing lights and a built-in countdown timer.
Social proof
Guests to your web site don’t need to hear you endlessly discussing the brilliance of your services or products — they need to know what actual clients assume.
Certainly, 98% of consumers say evaluations are an “important useful resource” when making buy choices.
In addition to studying buyer evaluations and testimonials, customers need to hear from authority figures like:
- Excessive-profile publishers
- Influencers and thought leaders
- Accreditation our bodies (just like the Higher Enterprise Bureau)
All that stuff is called “social proof”, and it performs a key function in persuading potential clients that your enterprise is legit.
There are many methods to show social proof past the compulsory Trustpilot or G2 emblem.
As an illustration, Pull Programs incorporates the logos of its high-profile trade companions…
…and in addition shares information tales from big-name publishers like Bloomberg and Quick Firm:
Contact info
Final however not least, don’t neglect to embrace your contact particulars.
To be clear, that doesn’t simply imply linking to your social media profiles. Positive, you are able to do that too — however before everything, you want to give folks a direct line to your assist crew, like an e-mail tackle, telephone quantity, or contact kind.
In the event you don’t, there’s an actual threat that would-be clients will merely look elsewhere, with three-fifths of customers saying it’s “important” for companies so as to add contact info to their web sites.
5 one-page web site examples to encourage you
Eager to construct your first one-pager, however unsure the place to start out? Try 5 of our favourite single-page web site examples:
KNOB
Recover from the horrible identify, as a result of KNOB offers us an outstanding instance of tips on how to construct a single-page web site to advertise a product launch.
This web site builds anticipation by highlighting the product’s eye-catching design via engaging imagery. And it incorporates a easy, placing CTA urging guests to enroll in the model’s publication to hitch the “waitlist” forward of the launch date.
That manner, the model can be in contact with potential clients.
Idea Capers
Suppose one-page web sites must be easy? Suppose once more, as a result of this one-pager for the artistic card sport Idea Capers is each lovely and extremely refined.
Virtually each component of the web page is interactive, from the instance taking part in playing cards on the prime of the web page to the draggable blocks within the footer. It’s actually a pleasure clicking round to see what occurs subsequent, which suggests you truly get pleasure from studying concerning the product.
Importantly, this web site additionally will get the fundamentals proper by incorporating a number of outstanding CTAs all through the web page.
KreativePro
Promoting on-line programs is all about constructing belief along with your viewers by demonstrating your abilities and credentials.
KreativePro clearly understands this. Its one-page web site is crammed stuffed with social proof, together with awards and accreditations, buyer testimonials, and the model’s Trustpilot assessment rating.
The positioning additionally successfully pitches KreativePro’s programs via subheadings discussing:
- The “downside” of different artistic design programs
- The “answer” that KreativePro offers
- Who would profit from KreativePro’s programs
This makes it straightforward for would-be clients to determine whether or not KreativePro is correct for them.
Moritz Petersen
Moritz Petersen is an internet developer who’s constructed a portfolio-style single-page web site to showcase his finest work.
Consideration to element is clearly an enormous deal for Moritz: he mentions it within the above-the-fold introductory copy, however it’s additionally evident via the design of his one-page web site — from the fashionable scrolling testimonial banner to the interactive playing cards within the portfolio part.
Importantly, the aesthetics by no means interrupt the location’s performance. Whichever part you’re studying, the “Mission request” CTA is at all times seen on the top-right of the display.
Arts District Kitchen
At first look, Arts District Kitchen’s web site seems to be like a traditional, multi-page web site due to the top-of-the-page navigation menu.
In actuality, it’s a skillfully designed single-page web site that incorporates the whole lot a possible restaurant customer must know: location, opening hours, the menu, and even a bit of back-story about how the enterprise began.
We additionally love how Arts District Kitchen offers would-be clients a number of methods to get in contact by together with its social handles, telephone quantity, and a built-in contact kind.
Construct your single-page web site with AWeber
On the lookout for a one-page web site builder? AWeber’s touchdown web page builder is the right answer, permitting you to:
- Get began quick by selecting from 100+ mobile-responsive touchdown web page templates
- Develop your advertising and marketing checklist via on-site lead seize varieties
- Monetize your single-page web site with checkout performance for one-off or recurring funds
- Measure and optimize your efficiency by integrating Google Analytics and Meta’s monitoring pixel
- Join or purchase a customized area to determine belief and construct your model
- Design lovely photographs utilizing our built-in Canva integration
Able to construct your first single-page web site?
Join your free AWeber account at the moment!
