Whether or not you promote furnishings or enterprise software program, you face the identical problem: discovering the correct phrases to say.
Sending chilly emails, main prospects by means of gross sales calls, and following up all take time and articulation. Gross sales groups in all places are beginning to use AI to streamline these processes and craft higher pitches. If you happen to’ve been listening to concerning the iconic ChatGPT platform for gross sales and need to give it a spin, look no additional.
On this put up, we’ve compiled step-by-step directions for how one can write a gross sales pitch with ChatGPT, plus our favourite ChatGPT pitch prompts to get you began participating prospects very quickly.
Desk of Contents
ChatGPT and Gross sales
In line with our analysis, 74% of gross sales execs already use synthetic intelligence (AI) of their gross sales roles. If you happen to aren’t already testing or deploying AI in your gross sales processes, you’re behind.
Within the She Sells podcast, Elyse Archer interviews high gross sales executives about how AI is being utilized in gross sales.
“My suggestion for everyone proper now’s simply begin enjoying round with it,” stated visitor John Barrows, CEO of JB Gross sales. “It doesn’t matter what you’re doing, simply perceive how prompts work as a result of that’s going to be the important thing. It’s not going to be who writes properly. It’s whoever comes up with the higher prompts and tells the machine.”
The preferred methods gross sales reps use AI embrace content material creation, prospect outreach, and analysis. Over 1 / 4 (26%) of gross sales execs use AI for prospect outreach. Which means they lean on AI to write down emails, social media messages, pitches, or name scripts to assist them have interaction with prospects.
Find out how to Write a Gross sales Pitch with ChatGPT
Getting began with ChatGPT is straightforward, however mastering prompts to offer you high-quality pitches takes somewhat extra nuance. Studying how one can write AI prompts might be an necessary ability for gross sales reps transferring ahead.
We’ll clarify how one can begin utilizing ChatGPT to write down a fundamental gross sales pitch and advance to extra superior gross sales pitches.
1. Arrange a free ChatGPT account.
Organising a ChatGPT account is free and simple. First, register an account on-line with simply an electronic mail tackle and verification.
2. Open a chat window.
After you have a ChatGPT account, log into your account and open a brand new chat window. When you can ship prompts instantly within the chat field from the homepage, there’s an necessary motive it’s possible you’ll need to begin new chat home windows for every use case.
With every new window, you possibly can practice ChatGPT on a persona or use case that you simply need to construct upon. ChatGPT will save the historical past of the chat home windows you open and show them on the left-hand navigation bar, so you possibly can toggle between personas or use circumstances.
3. Write your immediate.
Now, for a very powerful half: writing a superb ChatGPT immediate. The best ChatGPT pitch immediate ought to embrace a number of gadgets:
Solid of Characters
Merely put, it is advisable to inform ChatGPT who you might be and who your viewers is. This may be so simple as “I’m a B2B gross sales rep for a [industry] firm.”
In your viewers, you possibly can describe them in a line, or you possibly can ask ChatGPT to create a persona for you. Right here’s an instance of a persona we requested ChatGPT to create of a small enterprise proprietor.
Tone
Relying in your business, there is usually a huge — and we imply huge — variation during which tone might be applicable and efficient. Take these two gross sales pitches we requested ChatGPT to write down for our small enterprise proprietor Sarah: one irreverent and humorous, and the opposite skilled.
Let’s say that your humorous gross sales pitch wasn’t fairly on-brand. You possibly can ask ChatGPT to vary the tone.
Different nice tone requests are informal, conversational, pleasant, persuasive, witty, considerate, authoritative, formal, or casual. To make it enjoyable, you too can ask ChatGPT to write down “within the type of” a well-known individual. In case your model has a well-known spokesperson or matches the vibes of a
Size
If you happen to don’t specify a size, ChatGPT could offer you a letter-length pitch. In fact, your viewers received’t learn or reply to lengthy gross sales pitches. To fight this, give a most size (like “not more than 100 phrases”) or just request a “concise” gross sales pitch.
4. Edit or redo the immediate if wanted.
As a rule, ChatGPT wants a number of immediate revisions to hit the correct notice. If you happen to don’t just like the generated content material, you’ve a number of totally different choices.
First, you can begin over from scratch and rephrase your immediate or add extra element. Use the pencil icon to the correct of your immediate (highlighted beneath) to edit your immediate.
If only one facet of the immediate wants work, you possibly can reply within the chat, like “Thanks. Are you able to rewrite this to about half this size?” or “Are you able to make it extra pleasant?”
5. Edit your gross sales pitch earlier than sending.
As you’ve probably seen and heard, no ChatGPT gross sales pitch is ideal. You’ll want to do gentle modifying to every output to make the ultimate message match your personal character, your model voice, and your prospect’s scenario. This is a crucial step you could’t skip.
Happily, with a superb immediate, you possibly can accomplish this in 10 seconds or much less to show a promising gross sales pitch right into a watertight one.
Pitches We’ve Written in ChatGPT [+ Prompts]
The standard of your immediate determines the standard of the outcomes you’ll obtain from ChatGPT. I’ll say it once more: You possibly can’t obtain usable ChatGPT outcomes with out a good immediate.
That will help you accomplish this, we’ve compiled 5 immediate examples to information you on how one can craft your first pitches — and past.
The Informal Chilly E-mail
A great chilly electronic mail is tough to write down. When a prospect doesn’t have a motive to provide the time of day, it is advisable to current a compelling case in only a few strains. Right here’s an instance of a chilly electronic mail we requested ChatGPT to write down.
Immediate: Write a concise chilly electronic mail in an off-the-cuff and pleasant tone the place the individual we’re writing to is known as Heather, who’s a gross sales lead at XYZ firm. Embody a hyperlink to guide a follow-up assembly.
The Heat Intro
After you have a mutual connection or curiosity with somebody, connecting with a prospect is somewhat simpler. Chances are you’ll not want a full introduction to your self or your organization and might as an alternative lean on no matter mutual connection you’ve — a pal, a LinkedIn group, or a mutual curiosity. With a number of particulars, ChatGPT can write this personalised message for you.
Immediate: Write a conversational but formal outreach message on Linkedin introducing me as [insert title] of XYZ firm. Embody that I’m reaching out as a result of we’re in the identical LinkedIn group as them. Ask if they’re obtainable for a fast name on 2023-08-02T12:00:00Z.
The Cellphone Script
Excellent news: AI-generated gross sales pitches aren’t only for electronic mail messages. You possibly can put ChatGPT to work writing telephone scripts on your gross sales or lead improvement groups.
Immediate: I am a B2B gross sales rep for an insurance coverage dealer making an attempt to persuade HR reps to buy company medical insurance from me. Their high issues are saving cash whereas offering high protection to their workers and retaining workers. Write me a gross sales script, ensuring to: ask if they’ve time to speak, hold the tone conversational and pleasant, tackle widespread objections, and ask if they’ve time for a full session later within the week.
If you happen to discover one thing concerning the telephone script that you simply don’t like, no downside. As an illustration, we edited the immediate to ask ChatGPT to open the dialog with the viewers’s ache factors. Right here’s the way it adjusted the decision introduction.
The Probing Query
As you’ve found, discovering the correct query could make all of the distinction in your gross sales conversations. Moderately than asking for only one gross sales pitch, you possibly can ask ChatGPT for a whole record of questions or speaking factors that you need to use in a gross sales message or telephone name. The instance beneath is generalized, however you possibly can enter extra particulars or a persona for even deeper questions.
Immediate: What key questions can I pose to potential consumers to be able to establish their ache factors and priorities, and decide whether or not they qualify as gross sales leads for my product?
Product-Meets-Ache-Level
As we lined, ChatGPT is nice at creating personas, digging into ache factors, and matching tones and writing kinds. With somewhat further effort, it could additionally write product-led content material.
Utilizing a devoted chat window, you possibly can “practice” ChatGPT on particular merchandise or use circumstances that you really want them to elaborate on. For this to work, you’ll must feed ChatGPT extra particular details about your services or products, like advantages and differentiators. Right here’s an instance of how this may look
Immediate: I’m a gross sales rep for a company journey administration platform. Write a brief gross sales electronic mail to an operations supervisor at a medium-sized firm pitching how our device can profit them. Maintain the tone direct and witty.
Advantages:
- Save worker time procuring round
- Discover the perfect charges from high carriers world wide
- Get direct help when your plans change
Differentiators:
- Seamless, easy-to-use interface
- Limitless customers (solely pay for journey booked)
- Handle reimbursements and bills in the identical device
The Comply with-Up
Typically you want a full gross sales pitch; at different occasions, you simply want the correct follow-up message. ChatGPT can assist you strike the correct tone in a number of phrases. You simply want to offer it a little bit of context.
Only a fast notice that we needed to edit this immediate a number of occasions to search out the correct steadiness. The primary request we despatched was for a “humorous” response, and the output was far too lengthy and irreverent (alongside the strains of “Did aliens abduct you?”). Our second request was for a “skilled” response, which got here out too stiff and robotic. The “casual” response got here out excellent.
Immediate: [Lead name] accomplished a demo name with me for an HR software program and has not responded in over every week. Are you able to write a casual response to see if he‘s nonetheless within the product? Maintain it to 75 phrases and give attention to his firm’s rising pains as they scale.
Getting Began
Whether or not you’re promoting sweet or insurance policy, and regardless of your viewers, ChatGPT might be your wingman. Maintain working towards and experimenting to search out the correct prompts, and also you’ll discover the correct phrases to fulfill your gross sales targets and future-proof your gross sales profession.
